Blogs are one of the most common methods used to help keep your business website’s content fresh, relevant, and visible to consumers – all factors in getting your website’s rankings higher in Google Page Rank. However, the challenge for most businesses, after creating great content, is how to get that content shared to as many people as possible so that it does the task of building links and driving traffic to your doors. Here are some of the best tips pulled from highly respected websites all over the internet blogosphere.
1) Target your Content to those most likely to share
According to SEOMOZ, a well known search engine optimization blog with many thousands of viewers per day, the secret is to identify groups that have high concentrations of what they call content distributors (those with several different social network accounts who might be likely to share your content) and heavy content sharers (those who are extremely active social users who run their own blogs and sites). Putting these two groups together and then providing them with content that’s easy to share such as infographics, videos, and collections of facts that challenge commonly held assumptions. These two groups are more likely to be content evangelizers – sharing your message with others and encouraging other people to do the same.
2) Discover Your Unique Selling Point
According to this article by Social Triggers, a blog that is run by Derek Halpern, in order to get people to come to your blog, you need to fill a need in the market with a product that doesn’t exist. To do that, you have to first look at your competitors to see what they are doing. Only pay attention to the best of the best. Figure out their core topics and target market. Then, write those topics on a piece of paper and brainstorm related topics. Combine 2-4 topics together with your personality, and you have what he calls a unique recipe for blog success.
3) Think outside the box
James Debono of Social Media Today advises bloggers not to limit efforts to promote your blog to just the internet. Create a card with your blogging information. Have it ready to hand out to anyone you think could use the information you provide in your blog. Create an elevator pitch for your blog and be prepared to pitch this to anyone who you think might be remotely interested in the topics at hand. This isn’t the time to be shy or modest. Reach out to people and let them know you have something that can help them overcome the challenges they face in a way that nobody else does.
4) Give People the Best
Social Media Examiner’s article “5 Creative Tips to Increase Blog Traffic and Boost Your Business”, points out that people want the best. Given that they want the best and are always looking for the best, if you can provide them the best they’ll come to you first. What they mean by this is doing a “Best of” style blog post at least once a week. Show people where to find the best, the best way to do something, or the best way to use your product or service. These types of post generate strong amounts of traffic and build your reputation as a recognized expert in your field.
5) Write More & Write More Often
The Word Press experts at WPMU.org state that more frequent blog posts keep your blog alive and drive more traffic to your site. Furthermore, according to their article on how long blog articles should be, their research shows that Twitter users tend to like articles that are about 1200 words long while most users prefer a length of about 1600 words.
These are the 5 best tips we found for increasing blog traffic. We’d love to hear from you. What have you done to successfully increase your blog’s traffic? Leave a comment below and let us know what you think!