Google AdWords is now offering Location Extentions, here’s how to transfer from Google Local Business Center Ads

Google AdWords is now offering Location Extentions here is how to transfer from Local Business Center PPC Ads.

Google has further improved ability to target ads. Great for small and medium-sized location based businesses who want to target ads on both PC and mobile smartphone internet browsers.  Here are some of the advantages of transfering your localized ads from LBC to Location Extentions.  (this is better targeting than Phone Book Directory Distribution isn’t it?)

  • allow you to show an address with your text ads.
  • same ad can be used for multiple locations.
  • no longer required to only use your name as the headline, which was a restriction on LBC ads.
  • no longer have to wait for LBC ads to appear before connecting Adwords to a location based LBC ad. so your ads get launched faster!
  • previous ads on LBC only appeared based on radius, location extentions appear based on relevency and results.

You can transfer your ads over in just 5 easy steps. Watch this video to learn more about Google Location Extentions in AdWords.Here is a video from Google on how to transfer from LBL ads.

Did you know that Google tracks the IP (Internet Protocol) address as well as geo-location and history of searchers to determine how to offer search results? They began to offer localized results to this extreme in late 2009!

Here is an example or screenshot of a Google AdWords Location Extention settings page:

About Mike Stewart (450 Posts)

SMB SEO Director of Search Marketing, Dallas SEO Advertising Consultant. Mike Stewart “The Dallas SEO Guru” is a local search marketing consultant. Mike has been helping Dallas area businesses with his "holistic" local search marketing methods for over a decade. He has with over a hundred businesses become an authority in print and online campaigns, while focusing on delivering local search ranking results, and also assisting them in implementing effective integrated marketing strategies. In 2010, he created smbSEO, a holistic Dallas area based local internet marketing agency dedicated to helping small businesses. Mike is also a Board of Directors Member of the DFWSEM Association, which he joined in 2009 while working for nearly a decade at Verizon Information Services & Superpages.com as a New Business Sales Strategist. Mike is also the Co-Chair for SEMPO NTX, the Dallas area chapter of the Search Engine Marketing Professionals Organization. He has spoke at the DFWSEM State of Search Conference, PubCon, and in Federal Court as an Expert Witness on Google Geo-trageting results.


One Response to Google AdWords is now offering Location Extentions, here’s how to transfer from Google Local Business Center Ads

  1. mike says:

    Updated this post with a screen shot or example of the settings page for Google AdWords Location Ad Extensions. Thanks to Dallas Criminal Attorney Heath Hyde

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