Knowing when to walk away from website design companies because of price.

As Kenny Rogers said in his song “The Gambler,”

“You got to know when to hold em, know when to fold em, know when to walk away, know when to run!

This is definitely the case when it comes to hiring a Dallas website design company. Many times you think you are hiring someone to manage your internet marketing, all you quite possibly might be getting is a website designer.

There are many challenges facing small business owners who are wanting to stay ahead of the curve during this huge shift from traditional advertising methods (such as yellow pages, newspaper, and radio), to the latest digital offerings. We all know that there is a huge shift happening in the mobile web browser search business. Google’s Android browser is growing, the iPhone has already contributed to the migration of web searches from traditional personal computer based web browsers. It is expected that mobile search will account for as much as 40% of all web searches within the next 2 years.

So, what are you looking for? If you want just a simple website, maybe a $133.00 per month contract from the yellow pages sounds like a good deal. You get what you pay for. Cheap website design is a get what you pay for service. Website design is just that, a design of a site. Website development is the process of bringing the design to life. Website marketing or internet marketing is a continual process. I have always said that a website build is only 30% of website management. The management of your website needs to be out of the hands of designers and IT management professionals. Your websites management needs to be apart of your internet marketing department or be in the hands of a professional holistic search engine marketer or agency.

How much is website design? Anywhere between $1000-3000.00 if done professionally. How much is development? Usually around $1500-5000.00 depending on the level of complexity. (or how deep your businesses pockets are, depending on who is building the site and how they charge clients.)

We do websites based on how much our clients can afford to invest in them. Want a cheap site…. you will get one like ours that ranks well. Want a great looking website? We offer the services of the most skilled website developers in Dallas – Fort Worth.

So when some sales rep comes to your office and says, “we can manage your website for only $133.00 per month!” Be afraid. Be afraid of the consequences of making a decision based on a very tasty value proposition. Consider that you got to know when to walk away because the price is too cheap. If you expect experienced search marketing advice from an IT Professional or Website Designer, consider what level of expertise they offer in terms of Google’s search engine ranking algorithm.

With all the changes taking place in local search and the internet, it is wise to plan your web marketing, web design, and social media strategy while updating your website. Remember, when a website is built it is only 30% complete. Search marketing is about catching the longtail and geo-location keyword phrases that account for the greatest value in website traffic.

Just in case you were wondering, How much does a cheap website cost from a Dallas website design company? Ours start at just $1500.00

Can we build one for only $800? Sure. You get what you pay for, so don’t expect to get very far. Why buy an $800.00 website? I would buy one only if I had a limited amount of funds and wanted to concentrate on search engine marketing. Who offers $800 websites? Well, I wouldn’t tell you no. I would just make sure you understood what you were getting!

Cheers,
Mike Stewart

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