If you want a Dallas PPC (pay per click advertising) Firm that provides transparent reporting and flat fee management pricing with no click markups, then give SMBSEO a call.
My name is Mike Stewart, and I am a local search engine market who specializes in pay per click and local search engine optimization. My agency helps advertisers improve their results. The truth is, making money online is not a problem for most experienced web marketers. What is a problem for them is pay per click. On the other hand, those that have mastered pay per click advertising have trouble with content strategy. Content strategists have trouble with social media, so on and so on. Internet marketing has many niches, my agency has specialists for all different types of internet marketing niches. I personally consider myself a “Jack of All Trades” and master of a few.
Just a few of my recent Pay Per Click training sessions:
- Google AdWords Seminars for Success 301/302
- PubCon Masters Course Pay Per Click Track
- Online Marketing Summit PPC Sessions
- DFWSEM.org PPC meet-up discussions
- Google AdWords Certification Exams
- Manage SMBSEO client budgets that total more than $60K per month ad spend
I am going to be honest-pay per click is hard. This is particularly true when it comes to Google Adwords and small business owners who attempt to manage campaigns themselves. The reason is, unlike the other search engines, Adwords uses a sophisticated scoring device known as “quality score”. This is how Google ranks every advertiser on every keyword, and the advertiser with the highest score will rank the best.
In other words, the days of ranking at the top of the search engines by just bidding the highest amount are over. This is because Google takes quality into consideration as well. This makes sense when you think about it from Google’s perspective.
After all, they want to provide the best results for their searchers. Otherwise, they will leave and go to a search engine that provides more relevant results. Therefore, it is in their best interest to provide the advertisers that are most relevant to that keyword… even if that advertiser is not bidding the highest amount.
Many marketers groan when they hear the term quality score, because they think that it is some incredibly complicated formula that nobody can figure out. While it might seem daunting at first, their score is actually a blessing in disguise. The reason is, it allows you to compete with big money marketers, who you would not be able to otherwise.
After all, if the only thing Google took into consideration was bid price, than the larger, wealthier companies would always appear at the top of the rankings for every keywords. However, now a whole bunch of factors are taken into account. This could potentially allow you to outrank someone who is bidding twice as much as you (you read that correctly).
Do you think some of the Google Adwords Resellers who mark up clicks can properly build campaigns beyond “Product/Service & Geography” terms? No! The reason being is they typically use proxy pages or mirrored sites, provide tracking numbers that you never own that often get indexed by search engines, and use automated bid management systems that spend your money where the companies generate the highest profit. I often recommend to clients that if you are not paying Google directly for clicks, you are likely paying a marked-up fee for those clicks. Google PPC is basically the World’s Largest Silent Auction, you need someone bidding on your behalf who wants you to pay the lowest fee possible.
PPC advertising scams have become a serious problem for small businesses.
Are you interested yet? Here is how to rank for someone that is literally bidding twice as much as you (or more)-be more relevant with targeted campaign structures. You will hear me say this word again and again, so get used to it.
As mentioned, Google is all about relevancy. The way to make yourself more relevant is to include the target keyword in your ad title, as well as the body of the ad (if possible). If the term is too long, then simply include as much of it as possible.
The reason is, Google ranks your quality score of each keyword separately. The problem most marketers have is that they have 100s of keywords within each ad group. Not only does this make tracking them impossible, but it also lowers their quality score.
This is because there is no way to include all those keywords in their titles and ad body. There is only so much space, after all. Therefore, their quality score drops, and they have to bid extremely high prices just to show up.
Instead, having a separate ad group for each and every keyword will allow you to include those terms in the ad.
Not only does Google view this as being more relevant, but it will increase your click through rate (and in turn your quality score). The reason is, Google automatically bolds the keywords in your ad that are the same as the keywords the searcher just typed in. Therefore, your ad will stand out more than an ad that has none of the keywords listed.
The bottom line-if your remember nothing else, remember that increasing your relevancy for each keyword is imperative to Adwords success. If you want a Dallas PPC (pay per click advertising) Firm that provides transparent reporting and flat fee pricing, then give us a call. Again, my name is Mike Stewart, and I would love to talk with you and help you improve your quality scores on Google as well as build your Bing/Yahoo AdCenter Campaigns and Facebook Ads.
