smbSEO is sponsoring the DFWSEM meeting for May 19th. Topic is local search. I couldn’t be more excited! See ya there!
We are sending out invites to select local business owners this week. If you didn’t get one, you can view it here:
DFWSEM.org invite for Local Search Marketing Panel on May 19th
For more information on this local search marketing training in Dallas, go to www.DFWSEM.org! Just click here.
*EDIT:
here is a picture from the event!
Google has about 65% of the internet search volume currently, followed by Yahoo! at 15% and Bing at around 9%. Print directories have declined in usage by over 50% in the last 7 years. Consider that the local search “s-curve” began in the late 1990′s. Phone books started getting impacted by internet usage before 2003.
Well, newspapers have declined at an even greater pace compared to yellow pages phone books. Why get your news late in print vs instant online or on a mobile device? Auto Dealerships are pulling more and more ad budgets out of newspapers and investing the monies on sites like Cars.com (owned by the Bello Corporation, Dallas Morning News,) AutoTrader.com, EveryCarListed.com and many others. What about phone books? Phone books are a thing of the past. Consumers no longer need them as they once did. They have been replaced by the internet. Is it going to get worse for them? Of course, mobile search is booming thanks to affordable mobile smart phones such as the Google Android phones like the Motorola Droid, HTC Droid, and Google Nexus One as well as the best selling iPhone by Apple that also uses a Google web browsers. This is also one of the key reasons why Google has the majority of web searches.
Traditional print is now being impacted (as witnessed by the decline in Yellow Pages and newspaper ad sales across the Country) severely by other forms of media.
How does the future look for traditional print yellow pages ads? Considering that California just announced plans to put forth litigation to end saturation phone book distribution and that mobile search will soon be as much as 40% of all internet searches……. Not that bright for traditional yellow pages and magazine distribution companies. That combined with Yellow Pages Sales Fraud and Crony CEOs from Yellow Page companies…… sad future indeed!
Google is planning on entering your television! Just imagine, instead of grabbing a copy of the phone book, you turn on your television to quickly search the internet to find the number to your local dentist to schedule a root canal. If someone has the options to grab a phone, move the mouse to wake up your screen saver, or flip on the TV and simply conduct a local search, why on Earth would they still want to use a phone book? Does a single page in the phone book contain near as much information as an online video or website, of course not!
Google is currently working hard to improve its TV Ad distribution market within AdWords.
Considering that text content once dominated the web, online video is what consumers are now demanding. Local small business owners are going to find local video solutions more affordable and will need someone to connect them to the Google Advertising Marketplace. WebTV and video search engine optimization is what small business owners are going to be needing. They will need a Dallas search marketing consultant who is knowledgeable on paid search marketing, video production, content writing, and search engine optimization will be vital to competitive local business owners who want to stay at the top of consumer awareness by retaining existing customers and business growth with new customers.
Google’s largest advertising distribution sources will be YouTube (also known as Google Video) and cable, fiber, and satellite television. Over the course of the next few years consumers will not just turn to personal computers, laptops, iPads, iPhones, smartphones, and other devices, they will soon just turn on the television to have access on the internet. The company that figures out how to best promote clients on this growing network, and not stamping ones brand across everything it touches, will be the company most successful in connecting small and medium sized business owners on the web.
If your small business wants to stay on top fo Google and the right side of the internet marketing “s-curve”, give Webformance a call at 214-267-9553.
Our local online video production and video search engine optimization services start around just $1,000.00 for local Dallas area businesses.