Findability is the ability of brands and their associated content to be discovered by people.
An estimated 360 million people around the world are internet users and fading way from the days of advertising in newspapers, magazines and other print media. Text ads, pay per click advertising, article and keyword marketing and other online advertising tactics swirl around what some are saying is the death of the print industry all together. Businesses today lose market share, sales, and other opportunities if they are not developing a strong web presence. Advertising your business online does not just mean convenience for consumers anymore. It opens up a world of highly detailed and accurate market data that companies only dreamed of before the days of the internet.
A societal shift
All the way up to two decades ago, consumers shopping for services either picked up a phone book, looked in the classifieds, or used word of mouth to do things like find jobs, find products or services and get information. The only other alternative was to drive to businesses to acquire these things. Today, many people take to the web because they think the information contained there is just as good as a referral from a friend or family member. It is so easy if a person has a computer to check and see if they can find information, products or services that they need online before spending resources on leaving their home. Capabilities of major search engines have also become very advanced to deliver the most relevant search results to users based on the area they are in, any stored preferences if they are searching from a personal machine and thousands of results are delivered in less than a second. The migration toward getting information from the web is even more prevalent among younger generations who may get most of their news from the web or mobile devices and no longer have a need for phone books or other print media. In this economic climate it is more important than ever for businesses to develop a strong and reliable web presence no matter what industry they are in.
Why online marketing is better than any other option
In the beginning all that was available to companies was print advertising. Radio came along and that was an even hotter venue. Television has remained king since its mass production and continues to be one the most dominant forms of media message delivery. When companies decide to devote advertising dollars to a campaign on television or even print and radio, they have some tools at their disposal to track if their efforts have been successful. Neilson ratings help them decide which shows in their target demographic will be the best to buy ad time in and radio stations keep track of the volume of listeners that they can reach. On its face this should be good enough to know if a business’s dollars are being spent effectively.
The internet however has proven that companies can get data that is hundreds of times more accurate in order to get their message through to consumers. For instance Google Adwords campaigns allow businesses to generate keywords that their potential customers may type into a search engine to find products or services. Ad text can then be developed to appear alongside search results that are highly relevant to a users search query. An ad can also be designed to take users directly to a web or landing page that is also highly relevant to the search query. Various tactics in SEO or search engine optimization applied to a landing page can make a users experience easy and fast. Google analytics, a data collection tool, has the potential to track any type of behavior once a user arrives at a website from the buttons they clicked on to the products they are looking at.
The great part is that there are already well established companies that specialize in SEO and web marketing services. For instance, Mike Stewart, a Dallas Online Marketing Expert, is director of SMBSEO; a company that provides online marketing and search engine optimization services to companies in North Texas. When a client signs up with SMBSEO, they get a variety of services that enable them to create a more user friendly web experience for end users as well as web marketing services that are focused and effective. Clients can expect their sites to be reviewed for optimization or, in other words, a breakdown of how effective a site is at being easy to use, functional, and easy to find by search engines. Next, SMBSEO develops a step by step strategy on how to improve the site or its advertising to drive more traffic to it. This can include tasks such as adding title or meta description tags that are relevant to user’s search query, writing of specially designed content, marketing tactics such as off-site articles highlighting products or services and loads of support for SEO and marketing questions. SMBSEO offers these cutting edge and effective services at fair prices and they operate under a results driven model of business.
Dallas SEO Web Design is crucial for internet marketing success
Having a website use to be about sharing additional information, prior to the shift from traditional media to digital media. Websites used to cost tens of thousands of dollars and SEO was all about on-page optimization of content with meta-tags and keyword stuffing. Today, in order to succeed online, businesses must incorporate SEO Web Design. Dallas SEO Web Design firm SMBSEO provides small businesses with website design that includes not only technical SEO, such as page titles and descriptions, but also provides web design with content strategy and optimization. Each type of content, whether video, image, or text, will be search engine optimized so that search engines can understand the purpose, meaning, or intent of the content and properly credit it towards one of the SMBSEO clients keyword objectives. This SEO Web Design strategy is something that previous website designers and developers neglected, not because of skill, but because of ignorance. Traditionally website design was performed not by experienced search engine marketers or engineers, but by internet technology professionals and graphic design artists. IT Professionals and graphic design artists are not experienced with technical SEO, much less marketing methods such as content strategy and content distribution.
If your small business or corporation needs help with website redesign, search engine optimization, or content strategy give Mike Stewart and his team at SMBSEO a call today, you will be glad you did!
