Its a Dog Eat Dog World Managing Online Reputations

Posted on February 26, 2011 by mike

Every business runs off its convenience, having a lower price, or building a better mousetrap in the beginning. After a few months or so any successful growing company then has to rely on its reputation to keep it on the top of the public lists of what is good. Company names that have been around for several generations have one thing in common; they all have great reputations. This is harder to maintain in the current modern era of Internet, global television and world wide media coverage. If a company sells one bad hamburger the entire world knows before they close on that day. It is a tough world to live in.

The competition is fierce. The expression ‘its a dog eat dog world’ is truer today than ever before. When a flailing company sees another of similarity doing well they will spread underhanded rumors to discredit them so the public will have no choice but to come to them. And then how do you make that bad publicity go away.

Hiring a Dallas Online Reputation Service is one of the best ways to do just that. These are groups of folks who monitor your site, all the traffic that rushes through the web and finds the unsavory items about you. If left unchecked these bits of information, true or not, will have a devastating effect on the entire business you are in. Therefore the firm you are working with find ways to drown the bad media in the back of search engine results so it is not seen by as many people.

The requirement of a reputation management company is to understand the best SEO practices and use them to make your reputation better. These talented and skilled employees carefully watch blogs, search engines, social media sites and more watching for anything that comes up about your company that is going to effect you in a negative manner. Then they work some verbal magic and make it go away.

What does it take to drive negative results off the first page of Google? Content and lots of it. SMB SEO’s content writers get to work creating content that replaces the bad with good.

A good strategy will be developed to help bury bad press. Because the Internet is such a fast working machine these people have very little time to get hold of the problems and stomp them out. This is a skill that good reputation writers are good at. They base their entire life on being able to build good relationships between the public and their products and services.

There are software programs that you can buy that once installed does the work of these services. Some are created and promoted by the very company you are using to develop a better reputation through. They are good but not always as effective as a real person. Plus, once you have had a professional dig into your reputation, they can reccommend things that a disk cannot.

Of course it is always best to keep from getting bad press in the first place. This is not always possible. Some people just cannot get satisfied with anything. Their disgruntled and menacing attitudes can cause a lot of damage. But this should not be an expensive problem if you keep your own eyes open for the possibilities. Once all these are in place for you, all that is left is to watch your business pick up and move past the issue you had.

Mike Stewart has said for years that 3% of those with a good experience will comment about your business online, and over 30% of those with a negative experience will do the same. It pays to invest in reputation management considering these facts and the likelyhood of someone researching about your company before making a purchase.

Give SMB SEO a call for your Dallas Online Reputation Management needs.

Dallas Reputation Management & Social Media Marketing Experts

Posted on September 23, 2010 by SMB SEO

Have you been searching for a social media marketing company that combines reputation management for the most complete online marketing package? If that’s what you’re looking for, then you’re in luck. Here at SMBSEO.com, we can do all that for you and more.

Curious how exactly we’re going to do this? First, you should know that reputation management has to do with branding at the most basic and personal level. We will be tracking all your customers’ negative feedback and criticism, process them in a report, and come up with effective ways to combat this. No one wants to have negative customer feedback at the #1 spot in Google or Yahoo when your clients search for your name! SMBSEO will scour the web for all those negativity and bury them. You don’t have to be at the mercy of one angry customer. You can control your online reputation.

So just how do we go about this? We start with a proactive approach. SBMEO will implement a campaign that will monitor how customers interact with your content. The objective is to identify and qualify these interactions so we can gain insight from them. Prevention is your best cure in dealing with negative feedback. To do that, we will help you implement a holistic content optimization for your brand. Companies that have a lot of branded content floating around in the web will have less problem with negative ones since it’ll be less concentrated.

Start with the SMBSEO program for reputation management today! We can quickly create profiles for you at a lot of social media networks and start pushing negative criticism of your company down the major search engines. Our highly competent team will manage this project daily.

We’ve established that SMBSEO can effectively do preventive reputation management. Now, what if you or your company are currently a target of negative content gone viral? Do not waste time and contact SMBSEO.com immediately so we can draft our action plan to drive that content down those search engines.

Interested? Here are our prices and packages. If what you want cannot be found below, contact SMBSEO so we can work on a customized package specifically for your needs.

If you’re serious about protecting your online reputation, get the Personal Reputation Management Package. For a 1-year contract at only $4,000/month, this will also include all the set-up fees below.

1. Keyword Research Report (One-Time Value of $1,000)

Our team will research on the search keywords that your target market is using to find your product or service. This is especially useful if your company has a ton of competitors gunning to be #1 for the same keywords. This report will include data on keywords, which will be sorted depending on its popularity. Aside from this, we will also give our expert recommendations on how to gain visibility by enlarging your content scope.

2. Creation/Management of Social Bookmarking Profiles ($500/month)

The SMBSEO team will implement profile creations on all social bookmarking websites with the appropriate link to your main webpage. The creation of profiles and blogs will send multiple backlinks to the company website in a short timeframe.

3. Profile Optimization of Social Networking Profiles (One-Time Value of $500)

It is not enough to create just any profile. You have to create the profile that is customized to your company. SMBSEO.com will not only create profiles, but it will also target it in such a way that it will prevent your competitors or irate customers to try to take down your company in the internet.

4. Social Media Marketing ($2,000/month)

SMBSEO will create numerous profiles on all social networking sites that allow user-generated content. This can help you manage your search engine rankings and protect you from possible manipulation by competitors. By providing links to your website, you will also attract a lot of visitors. Not just that, social networks also have high influence. Links from their site to yours will also increase your page rank and give you a leg up on your competition.

5. WordPress Installation (One-Time Value of $3,000)

It is tempting to think this but the truth of the matter is that managing your online reputation is more than just installing a blog on to your website. For your blog, we will be using the CMS theme called Semiologic Pro that is optimized specifically for search engines and is loaded with a lot of anti-spam plug-ins. This is one of the best content management systems available in the market today. What’s even better is that you can use this WordPress theme on basically all your blogs. Not just this, we will be hosting these blogs on domains are are, at the minimum, 2 years old–which have a distinct advantage over sites that are younger in search engine algorithms. This is so you can have a headstart over the competition immediately without blinking an eye.

6. Targeted Niche Blog Authoring ($2,000/month for a 1-5 year(s) contract)

If you’re wondering what content to produce, our Dallas reputation management team can also brainstorm and develop content for your website. We can either give you a template so you can do it yourself, or we can be the main content managers to your blog site by making sure that it has changing content all the time. SMBSEO.com will post the content and moderate comments for you.

So what are you waiting for? Let SMBSEO, the Dallas reputation management team, start building your brand name online!

Reputation Management

Dallas Reputation Management & Social Media Marketing Blogging Expert

Have you been searching for a social media marketing company that combines reputation management for the most complete online marketing package? If that’s what you’re looking for, then you’re in luck. At SMBSEO.com, your “Local Dallas Internet Marketing Company“, we can do all that for you and more.

Curious how exactly we’re going to do this? First, you should know that reputation management has to do with branding at the most basic and personal level. We will be tracking all your customers’ negative feedback and criticism, process them in a report, and come up with effective ways to combat this. No one wants to have negative customer feedback at the #1 spot in Google or Yahoo when your clients search for your name! SMBSEO will scour the web for all those negativite comments in search engine results and bury them. You don’t have to be at the mercy of one angry customer. You can control your online reputation.

So just how do we go about this? We start with a proactive approach. SMBSEO will implement a campaign that will monitor how customers interact with your content. The objective is to identify and qualify these interactions so we can gain insight from them. Prevention is your best cure in dealing with negative feedback. To do that, we will help you implement a holistic content optimization for your brand. Companies that have a lot of branded content floating around in the web will have less problem with negative ones since it’ll be less concentrated.

Interested? Here are our prices and packages. If what you want cannot be found below, contact SMBSEO so we can work on a customized package specifically for your needs.

If you’re serious about protecting your online reputation, get the Personal Reputation Management Package. Our reputation management service is offered to companies and small businesses, well-known personalities and figures, executives, and non-profits without a contract and provided at only $1,000/month, this will also include all the set-up fees below.

1. Keyword Research Report (One-Time Value of $500)

2. Creation/Management of Social Bookmarking Profiles ($250/month)

3. Profile Optimization of Social Networking Profiles (One-Time Value of $600)

4. Social Media Marketing ($1,000/month)

SMBSEO will create numerous profiles on all social networking sites that allow user-generated content. This can help you manage your search engine rankings and protect you from possible manipulation of ratings and reviews by competitors. By providing links to your website, you will also attract a lot of visitors. Not just that, social networks also have high influence. Links from their site to yours will also increase your page rank and give you a leg up on your competition.

5. WordPress Installation (One-Time Value of $1,500)

It is tempting to think this but the truth of the matter is that managing your online reputation is more than just installing a blog on to your website. For your blog, we will be using the WordPress CMS theme called Thesis that is optimized specifically for search engines, has built in tools for search engine optimization, and is loaded with a lot of anti-spam plug-ins. This is one of the best content management systems available in the market today. What’s even better is that you can use this WordPress theme on your blogs.

6. Targeted Niche Blog Authoring ($1,000/month for a 1-5 year(s) contract)

If you’re wondering what content to produce, our Dallas reputation management team can also brainstorm and develop content for your websites. We can either give you a template so you can do it yourself, or we can be the main content managers to your blog site by making sure that it has changing content all the time. SMBSEO.com will post the content and moderate comments for you.

So what are you waiting for? Let SMBSEO, the Dallas reputation management team, start building your positive brand name online!

Negative Reviews Suck! Here is a few tips on how to avoid the pain.

Posted on June 15, 2010 by mike

When it comes to your online reputation, you can’t afford not to protect your brand by being aware of your companies ratings and reviews. If you are not collecting positive case studies, testimonials, and positive experiences from your customers or clients, you are already behind your competition on the web!

Reviews are a major factor in local search rankings, such as Google Page Places.

Here are a few ratings and review tips and facts we have collected over the years:

Negative Reviews Will Happen, This is a Fact of Life!

It is almost impossible for a small business to make every single client 100% happy.

1-2% of your customers with a positive experience will leave a review (without your “request”.)

20-30% of your customers with a negative experience will leave a review (without your influence.)

When is the last time you commented about great service from your waiter? What is the likelyhood of you doing the same after suffering food poisoning? Over 77% of consumers research online before purchasing a product or service. They may purchase the service at a store, but prior to doing so the majority of shoppers spend time on the internet.

If you want to make sure bad reviews don’t show up online, you better get some good reviews.

Write it on a napkin. It doesn’t matter how you collect the review, just as long as you save them.

We often recommend using a page on your website for reviews. Such as www.smbSEO.com/reviews. Just a simple form page to collect reviews. You can use the comment section of a site. The key is to encourage clients to write SEO friendly reviews by asking them to include a description of the location of service and the type of service provided in the review.

All it takes is 5 reviews per month.

Here are a few suggestions on how to handle or respond to negative online business reviews:

Investigate – Find the person that submitted the review or negative testimonial. Does the review look real? Contact the webmaster of the review site.
Make Amends - Reach out and offer to resolve the complaint. Oftentimes the other party may remove or re-review the review. It is worth a shot!
Address the Issue – Find out what the problem was and if you can’t make amends or get the reviewer to fix it, tell your side of the story. Be honest!
Bomb the Review Site - Positive Reviews (not suggested for Google Page Places etc due to frequency and authenticity factors)

What is the big deal with online reviews?

Online reviews are perhaps trusted even more than what friends and family say these days. “User reviews are more influential than third-party reviews.” (”Web users and web community,” Rubicon Consulting, Inc. October 2008)
About 90% of people browse through online business reviews before buying (or not buying) your services; 90% of whom automatically trust these reviews. (Kudzu.com survey of 600 users, December 2008)
Almost 75% of consumers read product reviews on the Internet. (Deloitte & Touche, September 2007)
Customers consult Websites with product and service reviews, even beating out a knowledgeable friend (59%). (Marketing Sherpa, July 2007)
Seven in 10 (69%) consumers who read reviews share them with friends, family or colleagues, sometimes exaggerating the facts to your harm. (Deloitte & Touche, September 2007)

Online ratings and reviews can appear for large or small businesses, and can be important to individuals where ratings are conducted, such as doctors, accountants, dentists, and even plastic surgeons.

Posting your own reviews can get you in big trouble! So never post your own reviews for YOUR company.

The New York Times reported last year that cosmetic surgery clinic Lifestyle Lift would pay $300,000 in civil penalties after an investigation by the New York State attorney general’s office found that employees had posed as plastic surgery patients to write glowing reviews of their own business. It’s not worth it. How many “pay per clicks” could $300,000 buy?

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