One of My First Dallas Small Business SEO and Internet Marketing Clients is Killing It!

Posted on March 17, 2011 by mike

One of my first and oldest Dallas small business holistic seo internet marketing client is Jason Phan of JPImportz:

Jason Phan of JP Importz.org, was invited by SMB SEO to attend last nights DFWSEM meeting (Dallas Search Engine Marketing Association was the first local search engine marketing professionals associations) where we discussed topics related to recent events such as the Google “Farmer” or Panda Update geared at low quality content and the buying process. JP Importz is an independent Dallas Lexus Repair that is located in Garland Tx. JP Importz is not a dealership. Years and years ago, while I working for Verizon Yellow Pages and SuperPages.com, I sold Jason an ad in the Garland and Plano Yellow Pages. Worse mistake I could have ever made. It ended up costing him to the tune of around $8,000 in wasted marketing resources. The ad failed horribly. But I also happened to sell him a valuable link (from SuperPages) and expert advice on his SEO and PPC efforts. I helped him with his On-site SEO (mostly page titles and descriptions and some content at the time) and PPC campaigns.

With my advice while working at Verizon SuperPages, Jason began implementing strategies, such as becoming a Lexus Repair Expert on AllExperts.com and a somewhat blackhat seo at the time Google local listing strategy that focused on keywords in the listing name, something that no longer passes the spam sniff test with Google’s head of web spam Matt Cutts. Jason also ran into issues with the trademark and trade name Adwords policies related to Lexus, another policy that Google has since reversed.

Jason’s internet marketing success can be attributed to effort, great customer service, and a holistic approach. But when you ask Jason what holistic local search marketing is, he probably could only refer you to me!

Jason has also built an excellent strategy with video reviews and testimonials, with a budget of almost nothing. Take a look at how many times his business name or content ranks on the first page. In fact, his video ranks on the first page of Google for Dallas Lexus Repair!

Jason’s most recent web site rebuild consisted of a Joomla CMS (content management system) and he is looking to begin a healthy blog.

JPImportz also has excellent reviews and testimonials from real customers who love his Lexus repair work on his Google Places account. His business is not located in Dallas or Plano but ranks well for those geographies from the overall score of his Google Places account that includes a tremendous amount of citations.

Due to customer demand Jason, a former Lexus Dealership Service Technician, recently went back to automotive school to get his certifications on BMW repair and the company will be adding that service.

I wish Jason the best! He surely deserves it! The guy is a master at Lexus and Auto Service.

A Holistic Dallas Internet Marketing Expert Is Hard To Find

Posted on March 5, 2011 by mike

Holistic Internet Marketing includes the practice of Search Engine Optimization combined with a holistic approach. It recognizes that there are several important factors that go into creating a successful website and web presence. Holistic search marketing does not combat SEO vs PPC for ones marketing budget, but realizes that they must work together to achieve a great return on investment.

What makes a Dallas Internet Marketing expert so indispensable in business is his or her understanding and connection to local conditions. Understanding the local scene can take time for any beginning consultant and hence this would not be the way to go if you need to hit the ground running any time soon. With my experience in the Dallas market, I, Mike Stewart, know more than a handful of demographic facts, which sets this market apart from all the markets of the world. While it is true that the World Wide Web has transformed the planet into a global village, local realities should never be sacrificed in any serious marketing campaign. For example, a Dallas resident would have certain word preferences when it comes to searching for something on the Web. Understanding these preferences can spell the difference between the success or failure of a campaign. As the saying goes, when in Rome do as the Romans.

At the same time, as a Dallas Internet marketing expert operating in the city, I daresay there are also certain qualities, which the Dallas consumer shares with the rest of the world. First, Dallas is truly a cosmopolitan city with all the trappings of wealth and politics. This is why a campaign that has launched and proven its mettle in Manhattan or Los Angeles is also likely to succeed here. Only a few modifications are usually needed to transplant such undertaking. Still, the question of which parts of the campaign to tweak to suit the Dallas audience would still depend to a great extent on the quintessential marketing operator in the area of which I am one of the few. Truly, you cannot go wrong with my years of experience. By hiring me or my firm, you get the best of both worlds, someone with a local perspective who is likewise experienced in global commerce.

Internet commerce is here to stay. In fact, it is almost scary to imagine that there is hardly anything it has not touched in its path. Whenever it does, it has such a transformative power that it rarely leaves the subject unchanged. Just one such transformative tool in the Information Superhighway is SEO or the acronym for Search Engine Optimization that no doubt you have heard of as it is a buzzword that network marketers just love to toss around these days.

While every web commerce site is different and has different SEO needs, under my tutelage my solution for your Dallas business will usually consist of the following:

•An SEO analysis to see what you are doing right and wrong
•A detailed SEO strategy outlining a solution custom-fit to your business
•A blanket list of fully researched and tested keywords to increase your site’s popularity and ranking
•Specific changes to your site’s HTML coding for both search engine and surfer appeal
•Important data on what your key competitors are doing, SEO-wise
•A content-specific solution to SEO deficiencies in your site
•Recommended links to utilize in order to make your site Google friendly at the very least
•Optimized Frequently Asked Questions or FAQs
•Your turnkey Google account for real time self-monitoring purposes

As your Dallas Internet marketing expert of choice, I prefer to operate on an open, no-contract basis unless you prefer otherwise. You can also compensate me for my services through any of the major credit cards. I would gladly consider any profit sharing or commission marketing arrangement, provided it would be mutually beneficial to our partnership. In closing, I just would like to say that if your business is suffering from the economic crunch, Web commerce is definitely one way to get out of this trap. I look forward to hearing from you.

Dallas Pay Per Click PPC Advertising Management & Consultants

Posted on February 3, 2011 by SMB SEO

For anyone who is dealing with internet advertising on Google AdWords, it is highly unlikely that they are not aware of the importance of quality scores and low cost per click/bid for thier business. However an understanding of the meticulous nature of how Google ranks ads against eachother is something that most internet marketers do not have. Playing by the rules of Google is definitely a sensible approach. As a matter of fact, this can actually enable the internet marketer to pay less than the competitors as well as rank higher on the search engines along with getting more clicks for a relatively trivial payment compared to competitors. What we are saying is, “Google rewards those that do things the right way.”

SMBSEO has internet marketing specialists who actually deal with this aspect of Google. These specialists are Google AdWords Certified Professionals who have been hands on experience and have been trained by Google AdWords Seminars for Success, PubCon PPC Training, and various other online marketing courses. They help their clients in a number of different ways:

Making targeted adgroups for the client’s keywords
Making adgroups that are targeted to the clients specific geographic markets
Increasing the relevance of the landing page, which means the landing page contains keywords in meta settings as well as in title etc.

Serving the Dallas area can be a plus for a small business given the presence of our local Dallas Internet Marketing Boutique (also known as SMBSEO), the valuable services of which are available to the small and medium-sized businesses in the region, especially when it comes to Dallas Pay Per Click Advertising management. The diverse array of services available on behalf of SMBSEO are inclusive of helping clients cut down pay per click advertising costs and enable a lower price to be paid by the client for Google’s unspoken auction of search traffic. Also article marketing is offered to our clients along with free web ranking reports that give the client about the areas of strengths and weaknesses. SMB SEO believes in holistic search marketing efforts, incorporating FREE clicks from local and organic results in combination with paid search marketing clicks or ppc.

Also a tracking system is there for knowing the statistics through Google Analytics. With the help of these stats, business owners will be able to track down each and every visitor along with the referral domain that guided them to the website and also the keywords that became the initial source of their visit.

The targeted directional marketing process focuses on drawing traffic from a number of different sources. It is especially effective in bringing potential customers that have a high level of interest in the client’s products and/ or services. Cashing in on this interest, they are compelled and persuaded to visit the website.

In addition to that, Google AdWords Certified team members help in the management of pay per click campaigns. These experts are experienced in running Google and Yahoo/MSN AdCenter interfaces. SMBSEO strives for transparency and does not indulge in unethical practices. We also help our clients in a diverse array of Internet marketing services. State of the art expertise is offered to clients at a flat monthly charge and no hidden costs. Nevertheless, quality work requires added effort and lengthier time spans so the same applies to this enterprise also, which is further evidence of the veracity of the claims made. Basically the Dallas Pay Per Click Advertising Management services offered by SMBSEO are not a piece of cake; instead it is an integrated campaign where both the parties work together to achieve the desired results, which is not an overnight process and takes time before one actually starts witnessing the generation of results.

Google AdWords Advice for Dallas Small Businesses

Posted on January 30, 2011 by SMB SEO

As industry moves from one model to another in the marketing world, the way that businesses get their messages out to consumers is rapidly changing. Print advertising is fading away as major publications such as the New York Times and the Detroit Free Press see their revenues from ad dollars shrink. Companies like Google are seeing a surge in online marketing activity mainly through its proprietary program Google Adwords. Many businesses still do not see the value in this type of marketing online and there are still misnomers about pay per click advertising in general.

Pay Per Click advertising myths

When a company hears that they will have to pay every time a person clicks on an ad that they have posted online, they may only see cost and turn to run. In reality, it can be incredibly challenging to get someone to click on your ad and costs for online marketing in this way are drastically lower than traditional forms of media in comparison to how effectively a market can be reached and the data Google produces from its campaigns. It is also common for companies to think that individuals don’t want to click on ads and would rather be a unique visitor to a page or click on organic search results. In fact just as many people click on three line text ads that appear next to organic search results as those who click on organic results alone. Still more entities believe that the more they pay, the more exposure they will get online yet in the case of Adwords, this could not be further from the truth. Google works to balance its own needs with the needs of advertisers as well as those of consumers using their service. The company willing to bid the most for an ad to appear may not necessarily be the most relevant for the user’s search query. The position that an ad has on a results page is decided based on a variety of factors one of which is how much an advertiser is willing to pay however this is not the most important factor.

Google uses “Keyword Quality Score” as a means of determining which ads appear higher or lower, this also includes the bid per click as a factor.

Businesses do not have to be end users

While Google provides a very unique and effective opportunity with its advertising services, the Adwords system is very complex and detailed. A person could spend forty hours a week working with it and learning about it and still not completely understand it. This is where Mike Stewart, director of Dallas (PPC) Pay-Per-Click Campaign Set-up & Management Firm SMBSEO comes in. His company specializes in online marketing and Google Adwords consulting. The business offers advice on how to optimize campaign ad text and keywords, improve quality scores and average position on page, as well as a variety of other aspects of Adwords accounts. Tutorials offered by the company can take users through the Adwords interface step by step to increase keyword click through rates and other important factors that maximize ad dollars. SMBSEO’s pay per click management services are not only transparent in reporting and results, the company is also one of the few firms in Dallas to provided paid search management campaign building on behalf of the client without retaining ownership of the work provided. This is a distinct advantage of working with holistic search marketers who view search engine marketing as a service and not a product.

As the advertising world changes, more and more companies are moving to the web to showcase products and services. Benefits of online marketing include far better tracking of user preferences and behavior, lower cost, and greater exposure to target markets. Companies like SMBSEO provide cutting edge online marketing consulting advice for businesses that want to use newer services such as Google Adwords but don’t have the time or knowledge to get things rolling.

Dallas Content Marketing Expert Strategists

Search engine optimization is not an alien notion for those who have some kind of acquaintance with the World Wide Web on the professional front. Although each website has a distinct web presence and personal needs in the search engine optimization arena, for small businesses the search engine optimization package should have the following elements:

A review that elaborates on the rights and wrongs of the website
An SEO plan that summarizes the plan of action for progress
Comprehensive keyword research that enlightens the essentials of public mode of searching for the particular area of business
A collection of title tags, meta description tags for web pages that are supposed to be optimized
A plan of action for new web pages as well as appropriate content
Back linking to the main website through blogging, links and off-site articles

Clearing the reservations about search engine optimization

Let’s be honest. The scary thing about finding an SEO professional is trust. Do you trust that they are doing what they say they are doing. Do you trust that your SEO professional has kept up with the latest shifts in search? Do you trust that they are doing the right thing, or anything at all? Do they charge you for activities being provided or just because they state that they are “providing SEO services” to your business?

Clearing SEO reservations and creating trust begins with transparent reporting (Google Analytics & Web Ranking Reports) along with a fair price range charged for the services.

Content marketing creates transparency and results

The Dallas content marketing strategists at SMBSEO are a key component in the fulfillment process between local Dallas businesses and our expert internet marketing professionals. SMBSEO has more than three decades of experience in advertising. SMBSEO has formulated a successful method for ranking higher in search engines, utilizing content scheduling as an action plan for improving local businesses rankings on the internet, a strategy that benefits our clients hugely.

Effective content strategy also helps companies rank higher in search results for Google’s new blended local results algorithm, sometimes referred to as “PlaceRank.” Notice how Google now displays the webpages meta-description and meta-title tag instead of the business name with the map pinpoint on many local searches, instead of the traditional 3-pack or 7-pack of local listings.

Search Marketing Relevance in the current scenario

Given the importance of internet as a marketing tool, websites are not just limiting themselves to beautifying their websites and enhancing their website content. In addition they are increasing their efforts to increase their page ranking because web surfers are generally searching for items through search engines.

Vitality of an in-depth SEO awareness

SEO had been introduced as a technology to benefit businesses. However the technical knowhow is not adequate anymore. If success is to be attained, then it is imperative that the search engine optimization side of the business is conducted by an SEO team that has experience or is outsourced to specialists based on the requirements for the task at hand.

An integrated search marketing campaign

On the search marketing front, expertise is search engine optimization is complemented by a holistic approach that leverages expertise in a lot of other areas such as social media, video marketing, pay per click marketing and Internet primed website design. This integrated marketing campaign can go a long way in expanding the reach of the business and augmenting its credibility in the consumer mindsets.

An Ultimate Answer to all reservations

Mike Stewart, being a business advertising expert, has lots to offer through his Dallas Internet Marketing Boutique SMBSEO. His experience with Verizon Yellow Pages and SuperPages.com went a long way in polishing his business advertising skills. His company SMBSEO has been the fruitful result of his experience that benefits small and medium sized business in the context of reaping optimal benefits of an integrated search marketing campaign. All in all, with his other colleagues, Mike Stewart, a Dallas Content Marketing Strategist, has been able to create a steadfast relationship with his associates, thus cementing his status as a top player in the search marketing industry.

Google and the Future Death of Yellow Pages

Posted on September 26, 2010 by mike

Ask any small and medium-sized business how they get new customers quick and easy, they will tell you it is about “being in the right place at the right time.” For many decades the battle for this prized position was waged in the pages of yellow pages phone books across America.

In the year 2000, after leaving high school, I joined Verizon Information Services sales at the TCC. My job responsibility was to call on small businesses across the country to sell yellow page ads from VIS’s conveniently centralized call center located near Dallas TX. Most of the accounts the TCC handled were small, typically spending less than $100.00 per month. The bulk of these “advertisers” paid for listings that were enhanced with bold font, red color, or in multiple categories. Just about every business NEEDED the presence in the phonebook to find new customers and retain old ones. Since then the TCC’s book of business has dramatically shrunk. One way to tell how irrelevant listings in phone books are now is the decline in yellow pages mail fraud. The TCC mailed renewal notices with rate increases to the majority of the small accounts that it sold. As GTE/Verizon’s mail-out procedures also permitted companies to scam businesses with “fake bills” for yellow pages advertisements. This phonebook scam business is now about as successful as advertising the opportunity to receive large sums of money from a Nigerian diplomat.

Small businesses no longer care whether they are represented with listings in the phonebook as they did in the past.

“Just because your business is relevant today, does not mean it will be relevant tomorrow”

Long gone are the days when being in the phonebook was do or die. Businesses literally timed “grand openings” around the date of yellow pages deliveries. The TCC, at what is now called SuperMedia, is rampant with sales fraud. What was once a “cash cow” in mail-out renewal revenue for the Verizon Yellow Pages, is now the epicenter of Yellow Pages fraud. The cancellation rate for listings is greater than that of those that advertise with display ads. Even Verizon has admitted that people no longer use the “white pages” directories, yet yellow pages publishers seem to somehow think that means they still want the yellow version of the bulky recycle bin ready paper weights. Considering that Verizon is now in a battle with bankruptcy trustees over the Verizon/Idearc spin-off stock fraud scam, I am sure things are going to get interesting very soon.

Today, people naturally assume that “Google has killed the yellow pages.” I must clarify to you that this is simply not true. Why you might ask? The yellow blood of the phonebook business is on smartphones and those that possess them.

SMART PHONES KILLED THE YELLOW PAGES

Don’t get me wrong, yellow page directories will still have a place with rural populations, pint-sized versions, and opted-in delivery magazine styled publications with incentives (like Groupon) for subscribing. Fancy gimmicks won’t win you the hearts of small businesses.

Mobile browser based search applications is a booming business. And for good reason, mobile answers where via convenient geo-location based applications and devices. The challenges of picking up the right directory with the proper local scoping are no more.

I believe the most viable local advertising company is the one that embraces the fragmentation of local search (although Google Places, and sooner than later Facebook Places, which uses Bing Maps, will monopolize the space if it secures mobile check-in properties) and makes it easy for businesses to interact with online communities, manage reputations, promote on the fly, and build a list of fans and advocates. The challenge is how do you go about eating an elephant like this? We all know the answer, one bite at a time. The real challenge is remembering where you left off. You can’t win overnight. The tools required are nothing like chainsaws and hacksaws, they are like scalpels, sensors, and precision measurement devices. Unlike traditional yellow pages ad buying, new media is effectively measured. Results are transparent. Pricing is ‘in line’ with performance. Having the biggest budget no longer wins the battle. I find it humorous that so many of your local category killer companies are struggling to adapt.

One of the key challenges for large media companies, such as traditional yellow pages publishers like SuperMedia and DexOne, is attention to detail and strategy. It must be a challenge to have to compete with small independent search engine marketing experts like SMB SEO. First off, independent marketing consultants work on behalf of a client, not the client and the clients competition. Putting the client first and focusing on the client provides a strategic advantage. Knowing what marketing messages to share, such as events, promotions, and work load makes a difference. I suggest that if your internet marketing company is focused on outsourcing fulfillment activities to India, you might want to reconsider who it is you hired to provide your search marketing services.

So, what is next? Systems! I am building the “World’s Best” small business advertising system to manage not just local search, but IT functions, HR functions, communication, marketing, software, hardware, payroll, point-of-sale, work-flow, and much more. I don’t have a name for it just yet, so I will just call it my “SMB SEO Toolbox” or “SEO in a box.” I know it doesn’t really have a great ring to it, but slapping a great name on an upcoming idea would be putting the cart before the horse.

You see, fancy gimmicks, catchy names and so-called guarantees only get you so far. I wouldn’t bet the farm on that as a business model. Sure you might win over a few dumb schmucks, but sooner or later they will realize that the service they were sold does not match the service they are receiving. Why is that?

Search engine marketing without analytics is dumb
Search engine marketing without website landing page optimization is dumber
Search engine marketing resellers who markup clicks on Google are the dumbest.

Yellow pages companies have traditionally been pretty good at traffic. They have never been known for doing a great job “servicing” customers. Yellow page companies don’t focus on servicing as much as selling. I often suggest to my clients to consider buying traffic from sites like YP.com, SuperPages.com, Local.com and the like, but never hire them to provide a service. Never hire them to build your companies website or manage online advertising beyond the web property that they own and drive traffic to local businesses from.

I am looking forward to this coming week. First, I can’t wait for my follow-up meeting with the folks at CorePlus to discuss this enterprise level centralized virtual desktop ( I must say, big long fancy names like this one might help them sell a few seats! ) idea. Secondly, go Cowboys… let’s hope you can finally knock off a win against the Houston Texans, I am sure it will be a Civil War of sorts.
Cheers,

Mike

What the heck is SEO and what is better than an SEO Guru?

Posted on May 7, 2010 by mike

I recently read a comment by Danny Sullivan (a well respected expert in the search marketing industry) via Marty’s blog post, titled What the Hell is SEO Now Anyway? . Danny’s comment was as follows:

So SEO is for search engines — it’s just that people often limit the definition of search engines to mean something with a search box and/or Google. Instead, it’s anything that allows people to find something. SEOs understand how to show up in the free listings provided in such places. Search marketers understand how to show up in either the free or paid listings.

Simple as that.

Danny is totally right. I find that so many SEOs tend to try to make SEO (which like Mark Jackson from Vizion Interactive in Dallas once said: Search is a verb.) a product centric or search engine focus. SEO is now SEM. SEM is Search Engine Marketing. SEM consists of Paid Search (or Pay-Per-Click) and Organic search optimization (or natural search engine optimization. SEM is an acronym that includes both paid and organic, and it now also encompasses other aspects of search including social media.

SEO has changed. Facebook is not really a “search engine.” Yet at the same token the benefits of having a Search Engine Marketer to consult and plan a marketing strategy for Facebook, now the World’s 2nd most popular site behind Google, is imperative. If your business is ignoring the marketing power of Facebook, you need to get on board. Social media is here to stay. So are the benefits of an SEO Guru and even more so the benefits of a Holistic Search Engine Marketer.

For many years I have been “preaching” the benefits of a holistic search engine marketing strategy. Just as search engines were once considered fragmented from many sites with no clear defined industry leader, now it seems that Google is managed to create a dominance in search volume by providing the highest quality search results for queries. Local search is extremely fragmented, and I believe that as Google continues dominance in search, it will also become the dominant player in “Local Search.”

Until Google has THE MONOPOLY on Search by being #1 in every vertical, such as Auto Search (Autotrader), News Search (Fox News), Finance Search (MarketWatch), Video Search (YouTube) , Image Search (Google Images), Local Search (CitySearch/YP.com), Shopping Search (Ebay), Review Search (Yelp.com), Real Estate Search (Zillow) and all the other hundreds of different kinds of search sites, you will continue to need a Search Engine Marketer more-so than a Search Engine Optimizer or SEO Guru.

I love reading discussions between experts like Danny Sullivan (the Editor of Search Engine Land) and Marty Weintraub (the President of aimClear). Real search engine marketers don’t have there head stuck up there butt and look at search marketing as “What PageRank is my website or the site I am linking from” and tend to have a more holistic view point, as myself, about the whole thing.

That’s my 2 cents!

Cheers,

Mike Stewart

Services

Price of Local Search Engine Marketing SEO in Dallas for Small Businesses

Budgeting for local search engine marketing can be a challenging task. To most small business owners, understanding the costs and prices for internet marketing is not something that is shared or transparent. Most traditional internet advertising agencies tightly hold rate cards for Local SEO from businesses. Prices are not broken up by services provided. We have taken the confusion out of pricing local seo.

SMB SEO offers the following local search engine optimization services in our monthly search marketing retainer depending on our client’s individual needs and local search internet marketing challenges. No cookie cutter product solution. We specialize in a holistic search engine marketing approach. At smbSEO we believe that search is a verb, an action. It takes this fundamental holistic approach with many actions to rank at the top of search engines like Google, Bing, Yahoo, and Ask.com.

We also help our clients rank high on sites like YouTube and Yelp.com. We offer reputation management (a fancy word for Reputation-Based SEO) and paid search engine marketing, which is also known as pay-per-click marketing.

What makes smbSEO different from most traditional Dallas internet marketing firms is our transparent pricing and simplified fee approach. We offer an affordable monthly retainer that has no contract term length (such as a yellow pages publisher that requires you to pay for the advertisement for 12 months.)

Here’s our local search engine marketing rates:

SMB SEO Pricing Details:

-Local Directory/Map Listing Insertion: $499.00 for 21 local search sites (help with Google Maps ranking)

Local listing optimization is the process of optimizing local listing profiles on sites such as Google Places (Google Maps), Bing Maps, Yahoo Maps, and other important local search directories. This process combined with the proper citation (ratings and reviews) influence and further optimization of these profiles helps ensure that your small business ranks under local search results (such as: Lewisville Tx Family Lawyer, Pet Waste Removal Dallas, or Bail Bonds Dallas. )

See our local listing optimization service page for more information, just click here.

(can be included in retainer)

-Website in WordPress or Joomla CMS: $1500.00 to $3000.00+ (basic website, extensive detailed graphics extra)
(normally not included in retainer unless stated otherwise)

WordPress and Joomla are the top 2 website content management systems on the planet. A couple of advantages of an open source content management system include the large community of contributors (plug-ins, extentions, and overall number of developers on the platform,) ability to evolve (the internet changes everyday,) and the fact that being locked in to a proprietary content management system by a single website development or website hosting provider is the old way of building a website.

-Video Production: $1000.00+ (filmed the last 2 weeks of the month, 5 day turn-around)
(normally not included in retainer unless stated otherwise)

We work with graduates or students with the Dallas Art Institute who are well versed in Video Production. Our Dallas Video Production services are affordable to small businesses. We also optimize videos for YouTube, Hulu, and MetaCafe video distribution and high rankings. Our videos also show up in Google search engine results pages for common local queries that your customers search for everyday.

-Article Writing: $45/400 word or $60/800 word article
(included in retainer up to 5 articles per month)

We provide expert search engine optimized copy by experienced local SEO copywriters. Sites that do not have a scheduled, effective, frequent content strategy do not rank as well. Content is the key to building the online authority your site needs to rank high on search engines. SEO Copywriting is a skill that many bloggers are not familiar with. You have to focus on blogging and content. But in reality your content or blogging strategy must be monetized. SMB SEO takes SEO Copywriting to a different level with content distribution services via social media, article, press release, and search engine distribution methods.

Our Press Release writing services are separate. Slightly higher cost per word than traditional copy writing, but not as expensive as most advertising agencies.

-On-Page SEO: $100/hr
(included in retainer)

-Link Building: $100/hr
(included in retainer)

-Video Search Engine Optimization: $100.00
(included in retainer)

YouTube video search engine optimization (VSEO) is about helping your videos rank at the top of search engine results and Video distribution channels like YouTube.com, which is the most popular video destination on the internet.

-Advanced Call Metrics: $100/url/month and 12 cents per minute (includes call tracking, recording, routing, voicemail, web chat etc)
(not included in retainer)

-Ghost Blogging: $60.00/ post
(included in retainer)

-Logo Design: $500.00 (includes more than 20 different design choices)
(normally not included in retainer unless stated otherwise)

Logos……. but with options!

-Pay Per Click Campaign Build-Out: $100.00/hr (includes AdWords, MSN AdCenter, and Yahoo Search Marketing accounts)
(normally not included in retainer unless stated otherwise)

-Pay Per Click Management: $299.00/month
(included in retainer)

-Social Media Profile Setup: $250.00 each one time fee each. Facebook, Twitter, LinkedIn.com, Flickr, etc
(included in retainer)

Additional Services Offered in SEO/PPC Retainer:

Monthly On-Site Changes
Keyword Research
Blog Articles
Linking Articles
Local Business Listings
Logo Design
Website Design
Check WebRanking 3 times per week
PPC Build
PPC Management
Ghost Blogging
Ghost Writing
Reputation Management
Crisis Management
Social Media Setup
Social Media Posting
Social Media Linking
Online Promotions
Analytics
Conversion Optimization
Website Content Writing
Images and Image Search Optimization
Website Banners
Video Refurbishing
Video Blogging

* Not all services available every single month. Client receives approx. 10-15 hours of service every month. SMB SEO reserves the right to end this agreement. Deposit required to begin services. All services are month to month with 30 days notice for cancellations

In-House Style Dallas Small Business Internet Advertising Out Sourced Locally

Posted on April 27, 2010 by mike

We offer face to face search engine marketing solutions. We meet clients 8 or more occasions per year on average. We find that meeting face to face is the only means of having the discussions necessary to understand your business marketing objectives. From seasonality, to volume, to highest value order, to understanding profits and margins, at SMB SEO we have the marketing intelligence to understand your business and help you increase your sales and retain your customers.

Give Webformance a call to discuss your local search engine internet advertising efforts, return on investment, strategies, and goals.

Call 214-267-9553 today!

What does a local Dallas SEO Guru offer clients?

Posted on April 27, 2010 by mike

Someone asked the Dallas Google Guru recently: As a local SEO consultant or local Dallas SEO firm, what do you offer your search engine marketing clients around the Dallas – Fort Worth area?

Well, honestly that’s a pretty difficult question to answer. The answer, although somewhat simple, is also heavy in small details. A simple summary or description does not really describe the level of complex strategizing needed to achieve results

First and foremost I offer my clients website marketing intelligence. For almost 10 years I worked for a local search advertising company, Verizon Information Services or Verizon Yellow Pages. One of the key concerns I had for the print yellow pages directory business was the lack of measurement. Clients signed for advertising without as much as a clue about the true results from the ads. It was a common practice. Prices always went up with zero justification.

When the decision came for me to move on, I promised that I would never recommend a client do something without quantitative measurement. This was one of the reasons I decided to offer all Dallas Fort Worth Small Business Owners

For years I have been promoting a holistic search engine marketing strategy. One that encompasses all the different aspects of both search engine optimization and local search. This is what the industry calls “Local Search Engine Optimization.” National agencies consider local search marketing Google Maps or online directory listings. Many forget the growing amount of competitive efforts in the local space. Although not as challenging as high query national branded terms, local search is beginning to become much more fragmented, thus also increasing the need for “local search marketing intelligence.” This is why I now offer the ability to measure your website advertising and traffic to all Dallas area business owners, just as long as they promise to refer us to friends, family, and fellow Dallas Fort Worth area business owners.

FREE Google Analytics Setup, Reporting, and Management <—— We offer this FOR ABSOLUTELY FREE!

A clients relationship with our firm is very much like having an ad agency in-house. We offer the same type of one on one consulting and training for our clients that big national advertising agencies provide.

As a boutique local search engine marketing firm here a few of the areas of practice related to holistic search engine optimization and internet marketing:

(in no particular order)