Reputation Management

Dallas Reputation Management & Social Media Marketing Blogging Expert

Have you been searching for a social media marketing company that combines reputation management for the most complete online marketing package? If that’s what you’re looking for, then you’re in luck. At SMBSEO.com, your “Local Dallas Internet Marketing Company“, we can do all that for you and more.

Curious how exactly we’re going to do this? First, you should know that reputation management has to do with branding at the most basic and personal level. We will be tracking all your customers’ negative feedback and criticism, process them in a report, and come up with effective ways to combat this. No one wants to have negative customer feedback at the #1 spot in Google or Yahoo when your clients search for your name! SMBSEO will scour the web for all those negativite comments in search engine results and bury them. You don’t have to be at the mercy of one angry customer. You can control your online reputation.

So just how do we go about this? We start with a proactive approach. SMBSEO will implement a campaign that will monitor how customers interact with your content. The objective is to identify and qualify these interactions so we can gain insight from them. Prevention is your best cure in dealing with negative feedback. To do that, we will help you implement a holistic content optimization for your brand. Companies that have a lot of branded content floating around in the web will have less problem with negative ones since it’ll be less concentrated.

Start with the SMBSEO program for reputation management today! We can quickly create profiles for you at a lot of social media networks and start pushing negative criticism of your company down the major search engines. Our highly competent team will manage this project on a month to month basis with no contracts.

We’ve established that SMBSEO can effectively do preventive reputation management. Now, what if you or your company are currently a target of negative content gone viral? Do not waste time and contact SMBSEO.com immediately so we can draft our action plan to drive that content down those search engines. SMBSEO offers affordable and effective online reputation crisis management.

Interested? Here are our prices and packages. If what you want cannot be found below, contact SMBSEO so we can work on a customized package specifically for your needs.

If you’re serious about protecting your online reputation, get the Personal Reputation Management Package. Our reputation management service is offered to companies and small businesses, well-known personalities and figures, executives, and non-profits without a contract and provided at only $1,000/month, this will also include all the set-up fees below.

1. Keyword Research Report (One-Time Value of $500)

Our team will research on the search keywords that your target market is using to find your product or service. This is especially useful if your company has a ton of competitors gunning to be #1 for the same keywords. This report will include data on keywords, which will be sorted depending on its popularity. Aside from this, we will also give our expert recommendations on how to gain visibility by enlarging your content scope.

2. Creation/Management of Social Bookmarking Profiles ($250/month)

The SMBSEO team will implement profile creations on all social bookmarking websites with the appropriate link to your main webpage. The creation of profiles and blogs will send multiple backlinks to the company website in a short timeframe.

3. Profile Optimization of Social Networking Profiles (One-Time Value of $600)

It is not enough to create just any profile. You have to create the profile that is customized to your company. SMBSEO.com will not only create profiles, but it will also target it in such a way that it will prevent your competitors or irate customers to try to take down your company in the internet.

4. Social Media Marketing ($1,000/month)

SMBSEO will create numerous profiles on all social networking sites that allow user-generated content. This can help you manage your search engine rankings and protect you from possible manipulation of ratings and reviews by competitors. By providing links to your website, you will also attract a lot of visitors. Not just that, social networks also have high influence. Links from their site to yours will also increase your page rank and give you a leg up on your competition.

5. WordPress Installation (One-Time Value of $1,500)

It is tempting to think this but the truth of the matter is that managing your online reputation is more than just installing a blog on to your website. For your blog, we will be using the WordPress CMS theme called Thesis that is optimized specifically for search engines, has built in tools for search engine optimization, and is loaded with a lot of anti-spam plug-ins. This is one of the best content management systems available in the market today. What’s even better is that you can use this WordPress theme on your blogs.

6. Targeted Niche Blog Authoring ($1,000/month for a 1-5 year(s) contract)

If you’re wondering what content to produce, our Dallas reputation management team can also brainstorm and develop content for your websites. We can either give you a template so you can do it yourself, or we can be the main content managers to your blog site by making sure that it has changing content all the time. SMBSEO.com will post the content and moderate comments for you.

So what are you waiting for? Let SMBSEO, the Dallas reputation management team, start building your positive brand name online!

What the heck is SEO and what is better than an SEO Guru?

Posted on May 7, 2010 by mike

I recently read a comment by Danny Sullivan (a well respected expert in the search marketing industry) via Marty’s blog post, titled What the Hell is SEO Now Anyway? . Danny’s comment was as follows:

So SEO is for search engines — it’s just that people often limit the definition of search engines to mean something with a search box and/or Google. Instead, it’s anything that allows people to find something. SEOs understand how to show up in the free listings provided in such places. Search marketers understand how to show up in either the free or paid listings.

Simple as that.

Danny is totally right. I find that so many SEOs tend to try to make SEO (which like Mark Jackson from Vizion Interactive in Dallas once said: Search is a verb.) a product centric or search engine focus. SEO is now SEM. SEM is Search Engine Marketing. SEM consists of Paid Search (or Pay-Per-Click) and Organic search optimization (or natural search engine optimization. SEM is an acronym that includes both paid and organic, and it now also encompasses other aspects of search including social media.

SEO has changed. Facebook is not really a “search engine.” Yet at the same token the benefits of having a Search Engine Marketer to consult and plan a marketing strategy for Facebook, now the World’s 2nd most popular site behind Google, is imperative. If your business is ignoring the marketing power of Facebook, you need to get on board. Social media is here to stay. So are the benefits of an SEO Guru and even more so the benefits of a Holistic Search Engine Marketer.

For many years I have been “preaching” the benefits of a holistic search engine marketing strategy. Just as search engines were once considered fragmented from many sites with no clear defined industry leader, now it seems that Google is managed to create a dominance in search volume by providing the highest quality search results for queries. Local search is extremely fragmented, and I believe that as Google continues dominance in search, it will also become the dominant player in “Local Search.”

Until Google has THE MONOPOLY on Search by being #1 in every vertical, such as Auto Search (Autotrader), News Search (Fox News), Finance Search (MarketWatch), Video Search (YouTube) , Image Search (Google Images), Local Search (CitySearch/YP.com), Shopping Search (Ebay), Review Search (Yelp.com), Real Estate Search (Zillow) and all the other hundreds of different kinds of search sites, you will continue to need a Search Engine Marketer more-so than a Search Engine Optimizer or SEO Guru.

I love reading discussions between experts like Danny Sullivan (the Editor of Search Engine Land) and Marty Weintraub (the President of aimClear). Real search engine marketers don’t have there head stuck up there butt and look at search marketing as “What PageRank is my website or the site I am linking from” and tend to have a more holistic view point, as myself, about the whole thing.

That’s my 2 cents!

Cheers,

Mike Stewart

Services

Price of Local Search Engine Marketing SEO in Dallas for Small Businesses

Budgeting for local search engine marketing can be a challenging task. To most small business owners, understanding the costs and prices for internet marketing is not something that is shared or transparent. Most traditional internet advertising agencies tightly hold rate cards for Local SEO from businesses. Prices are not broken up by services provided. We have taken the confusion out of pricing local seo.

SMB SEO offers the following local search engine optimization services in our monthly search marketing retainer depending on our client’s individual needs and local search internet marketing challenges. No cookie cutter product solution. We specialize in a holistic search engine marketing approach. At smbSEO we believe that search is a verb, an action. It takes this fundamental holistic approach with many actions to rank at the top of search engines like Google, Bing, Yahoo, and Ask.com.

We also help our clients rank high on sites like YouTube and Yelp.com. We offer reputation management (a fancy word for Reputation-Based SEO) and paid search engine marketing, which is also known as pay-per-click marketing.

What makes smbSEO different from most traditional Dallas internet marketing firms is our transparent pricing and simplified fee approach. We offer an affordable monthly retainer that has no contract term length (such as a yellow pages publisher that requires you to pay for the advertisement for 12 months.)

Here’s our local search engine marketing rates:

SMB SEO Pricing Details:

-Local Directory/Map Listing Insertion: $499.00 for 21 local search sites (help with Google Maps ranking)

Local listing optimization is the process of optimizing local listing profiles on sites such as Google Places (Google Maps), Bing Maps, Yahoo Maps, and other important local search directories. This process combined with the proper citation (ratings and reviews) influence and further optimization of these profiles helps ensure that your small business ranks under local search results (such as: Lewisville Tx Family Lawyer, Pet Waste Removal Dallas, or Bail Bonds Dallas. )

See our local listing optimization service page for more information, just click here.

(can be included in retainer)

-Website in WordPress or Joomla CMS: $1500.00 to $3000.00+ (basic website, extensive detailed graphics extra)
(normally not included in retainer unless stated otherwise)

WordPress and Joomla are the top 2 website content management systems on the planet. A couple of advantages of an open source content management system include the large community of contributors (plug-ins, extentions, and overall number of developers on the platform,) ability to evolve (the internet changes everyday,) and the fact that being locked in to a proprietary content management system by a single website development or website hosting provider is the old way of building a website.

-Video Production: $1000.00+ (filmed the last 2 weeks of the month, 5 day turn-around)
(normally not included in retainer unless stated otherwise)

We work with graduates or students with the Dallas Art Institute who are well versed in Video Production. Our Dallas Video Production services are affordable to small businesses. We also optimize videos for YouTube, Hulu, and MetaCafe video distribution and high rankings. Our videos also show up in Google search engine results pages for common local queries that your customers search for everyday.

-Article Writing: $45/400 word or $60/800 word article
(included in retainer up to 5 articles per month)

We provide expert search engine optimized copy by experienced local SEO copywriters. Sites that do not have a scheduled, effective, frequent content strategy do not rank as well. Content is the key to building the online authority your site needs to rank high on search engines. SEO Copywriting is a skill that many bloggers are not familiar with. You have to focus on blogging and content. But in reality your content or blogging strategy must be monetized. SMB SEO takes SEO Copywriting to a different level with content distribution services via social media, article, press release, and search engine distribution methods.

Our Press Release writing services are separate. Slightly higher cost per word than traditional copy writing, but not as expensive as most advertising agencies.

-On-Page SEO: $100/hr
(included in retainer)

-Link Building: $100/hr
(included in retainer)

-Video Search Engine Optimization: $100.00
(included in retainer)

YouTube video search engine optimization (VSEO) is about helping your videos rank at the top of search engine results and Video distribution channels like YouTube.com, which is the most popular video destination on the internet.

-Advanced Call Metrics: $100/url/month and 12 cents per minute (includes call tracking, recording, routing, voicemail, web chat etc)
(not included in retainer)

-Ghost Blogging: $60.00/ post
(included in retainer)

-Logo Design: $500.00 (includes more than 20 different design choices)
(normally not included in retainer unless stated otherwise)

Logos……. but with options!

-Pay Per Click Campaign Build-Out: $100.00/hr (includes AdWords, MSN AdCenter, and Yahoo Search Marketing accounts)
(normally not included in retainer unless stated otherwise)

-Pay Per Click Management: $299.00/month
(included in retainer)

-Social Media Profile Setup: $250.00 each one time fee each. Facebook, Twitter, LinkedIn.com, Flickr, etc
(included in retainer)

Additional Services Offered in SEO/PPC Retainer:

Monthly On-Site Changes
Keyword Research
Blog Articles
Linking Articles
Local Business Listings
Logo Design
Website Design
Check WebRanking 3 times per week
PPC Build
PPC Management
Ghost Blogging
Ghost Writing
Reputation Management
Crisis Management
Social Media Setup
Social Media Posting
Social Media Linking
Online Promotions
Analytics
Conversion Optimization
Website Content Writing
Images and Image Search Optimization
Website Banners
Video Refurbishing
Video Blogging

* Not all services available every single month. Client receives approx. 10-15 hours of service every month. SMB SEO reserves the right to end this agreement. Deposit required to begin services. All services are month to month with 30 days notice for cancellations

Maps & Local Listings

Optimized Local Search Services make the Internet smaller for your business.

smbSEO’s optimized local search listings are for High Google search rankings. When a customer is looking for “what” you do – “where” you do it, they find you.

Optimized Local Search Services by smbSEO

The are included in our monthly SEO retainer.

	Pick 7	Pick 14	Pick 21
	Specialized businesses in suburban sized areas (under 200,000 pop.)	Typical businesses in suburban sized areas	Competitive businesses and/or larger cities (200,000 plus pop.)
One-time Fee (No renewals)	$299+tax	$399+tax	$499+tax
Number of Comprehensive Business Listings	Top 7 Local Search Destinations designed to optimize for Google.	Top 14 Local Search Destinations designed to optimize for Google / Yahoo! / Bing.	Top 21 Local Search Destinations designed to optimize for Google / Yahoo! / Bing / Facebook

What does a local Dallas SEO Guru offer clients?

Posted on April 27, 2010 by mike

Someone asked the Dallas Google Guru recently: As a local SEO consultant or local Dallas SEO firm, what do you offer your search engine marketing clients around the Dallas – Fort Worth area?

Well, honestly that’s a pretty difficult question to answer. The answer, although somewhat simple, is also heavy in small details. A simple summary or description does not really describe the level of complex strategizing needed to achieve results

First and foremost I offer my clients website marketing intelligence. For almost 10 years I worked for a local search advertising company, Verizon Information Services or Verizon Yellow Pages. One of the key concerns I had for the print yellow pages directory business was the lack of measurement. Clients signed for advertising without as much as a clue about the true results from the ads. It was a common practice. Prices always went up with zero justification.

When the decision came for me to move on, I promised that I would never recommend a client do something without quantitative measurement. This was one of the reasons I decided to offer all Dallas Fort Worth Small Business Owners

For years I have been promoting a holistic search engine marketing strategy. One that encompasses all the different aspects of both search engine optimization and local search. This is what the industry calls “Local Search Engine Optimization.” National agencies consider local search marketing Google Maps or online directory listings. Many forget the growing amount of competitive efforts in the local space. Although not as challenging as high query national branded terms, local search is beginning to become much more fragmented, thus also increasing the need for “local search marketing intelligence.” This is why I now offer the ability to measure your website advertising and traffic to all Dallas area business owners, just as long as they promise to refer us to friends, family, and fellow Dallas Fort Worth area business owners.

FREE Google Analytics Setup, Reporting, and Management <—— We offer this FOR ABSOLUTELY FREE!

A clients relationship with our firm is very much like having an ad agency in-house. We offer the same type of one on one consulting and training for our clients that big national advertising agencies provide.

As a boutique local search engine marketing firm here a few of the areas of practice related to holistic search engine optimization and internet marketing:

(in no particular order)

Website Design
Market Research Including Competitive Rankings etc.
Your Business Product/Service Research
Keyword Focus and Use of Local Geography Words
On-page Website Content Optimization
Link Structure
Creating New or Claiming Existing Local Business Listings
Directory Submission
Optimizing Local Business Directory Listings
Building Citations and Links to Enhance Listing Rankings
Creating User Generated Content
External Link Building
Encouraging Customer Testimonials and Reviews
Image Search Optimization such as Google Images etc.
Video Search (YouTube) Optimization
Website Landing Page Conversion Optimization
Pay Per Click Campaign Management for Google, Yahoo, & Bing
Reputation/Review Management Social Media Set-up Such as Twitter, Facebook etc
Ghost Writing
Social Media Commentary
Content Network Campaign Management
IT Support
Email Marketing
Call Metrics / Call Tracking
Media Buying including Radio, Internet, and Print
Yellow Pages Ad Design and Layout Strategies
Content Writing Strategies
Content Writing
Blogging
Jingles and Voice Mail Greetings
PPC Campaign Builds
Small Business Video Production
Staying Up to Date with Changes in Local Search

etc….

About Us

SMB SEO LLC is a local Dallas area small and medium-sized business search engine marketing boutique. We partner with local Dallas – Forth Worth area businesses as online marketing consultants. It is our goal to help businesses grow and prosper via our internet marketing expertise. Our clients are companies who want to dominate niches, attract business, convert leads, and measure the results.

Our company was founded by a group of people with many years of online business advertising experience.

smb SEO’s executive leadership team consists of:

MIKE STEWART:

“The Dallas Google Guru”

Mike Stewart, SMB SEO’s Director of Search Marketing and Founder, is known in the area as the “Dallas SEO Guru.” Mike has spent well over a decade increasing website rankings on search engines. Mike is passionate about the capabilities of a well run SEO program and focuses much of his time doing that for his local small & medium-sized business clients.

Mike is a current Board of Directors Member of the Dallas/Fort Worth Search Engine Marketing Association, oldest group of search marketing professionals in the U.S. Mike regularly invites his clients to attend the group’s monthly meetings in D/FW.

Mike began his advertising career at Verizon Information Services, what was once know as Verizon Yellow Pages and SuperPages.com, in 2000. Mike enjoyed strategizing print and online marketing plans for SMBs while with Verizon, which was later spun off as Idearc Media Corporation, where Mike continued sharing and implementing SEO techniques for clients as a “Sales Strategist” and media consultant. He was the first media consultant in company’s Central Region to win 3 President’s Awards and was rated for numerous years as the #1 Media Consultant in the State of Texas

In October of 2009, after a very successful career, he left what was the spin-off of VIS, Idearc Media, to “build a better mouse-trap” while continuing to discuss the future of Yellow Pages on his blog. He is passionate about offering his clients more better and more affordable search marketing products, service, and results. Mike takes a holistic (all angles) approach to local search engine optimization.

Click here to read Mike’s numerous recommendations on LinkedIn.

Max Pecina:

Max Pecina, smb SEO’s Director of Sales, says he exists in this World for but two purposes: His daughter Sara Nicole and:

“ Because only one thing counts in this life: Get them to sign on the line which is dotted.“

Max is an experienced sales management professional. Over the last decade he has had experience in the telecom, financial, and insurance industries building sales organizations and managing outbound marketing channels for many different organizations.

Max is a US Army Veteran with the 1st Calvary Division out of Fort Hood. Max was once awarded a medal from the Army for reorganizing the armory at the base. He has a talent for attention to detail and organization.

Kevin Adams:

“The ROI Guy”

Kevin Adams, smb SEO’s Director of Client Services and CMO, is an experienced paid search marketer who has a knack for crunching stats. Kevin’s PPC management skills have resulted in big profits and consistent revenue increases for his clients using Google’s advertising platform. Kevin has successfully built and managed campaigns with budgets ranging from $500 per month to over $1 Million in annual spend.

Kevin Adams has earned a dual Google Analytics and AdWords Certification.

Casey Watkins:

Casey Watkins, smb SEO’s Chief Technology Officer, as been doing Search Engine Optimization since 2008. He started his online career doing Server and Network Administration. Over time Casey saw the need to help businesses reach their potential online. After years of practice building up website traffic as an affiliate marketer, Casey decided to focus his energy helping clients reach their internet marketing goals.

Business relationships usually begin with a business card.

We look forward to partnering with you.