Category Archives: Search Engine Optimization

What is SEO?

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    What Is SEO?

Dallas SEO Guru Mike Stewart Explains What is SEO
Search engine optimization (SEO) is a method designed to improve the flow of visitors to a website by achieving a higher ranking within search engine result pages (SERPs). In reality, the majority of Internet users rarely search further than the first few pages of results. Considering that traffic is the lifeblood of any website, low visibility within leading search engines can spell disaster for webmasters.

Since users perceive the top ranking websites as trustworthy authorities within their niches, those sites tend to generate a significantly larger stream of traffic. For this reason, obtaining powerful positioning is an integral part of a successful and sustainable SEO strategy. In fact, the implementation of organic SEO techniques yields remarkable benefits.

Organic techniques direct traffic to a website naturally, with long-term effects. It is no secret that search engines crave relevancy, which is why it is so important to maintain your website with content relevant to profitable search terms your target audience use. When you maintain relevancy, you effectively give search engines the food they need to keep your website on top. In addition, relevant content attracts quality backlinks, which help preserve your strong positioning.

Continuously creating, and sharing relevant, engaging, and valuable content is commonly known as content marketing. The unique content you publish and distribute serves several purposes. Besides attracting backlinks that increase your web presence, content marketing can help you increase direct sales, generate leads, cultivate brand loyalty, retain the attention of your readers, boost customer retention, maintain long-term positioning, and improve website accessibility.

Likewise, local SEO offers similar results. As Internet users refine their search criteria to include geographical locations, it has become crystal clear that local search marketing is crucial to the survival of many small to medium size businesses. It is no longer effective to target purely on a global level when many Internet users are searching for specific types of businesses within their local communities.

Local search engine optimization employs useful tools such as Google Places, Yahoo Maps, Bing Maps, and business directories to create an online presence. Your target audience will have access to your company’s details within seconds of conducting a search. With local SEO you not only attract targeted prospects, but the right keywords will deliver traffic actively searching for your services, and products right to your website. This technique allows you to make valuable connections with prospects online, who might buy offline.

Ultimately, content marketing and local search marketing amplify the effectiveness of your SEO campaign. If done correctly, it provides you with a competitive advantage that outlasts that of your competitors. These optimization techniques work constantly, which means your business benefits 24/7.

If gaining a decent search engine ranking is a constant struggle, and you are failing to attract qualified and organic traffic, let the industry experts at smbSEO.com help you achieve the results you deserve. Now you can make the most of your marketing dollars and take control of your search engine rankings with solutions that work by signing up today!

Why Does My Business Need A Flickr Account?

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What is Flickr?

Flickr is a photo sharing website owned by Yahoo. The site has a range of different profile options and allows you to share photos and videos with the Flickr community. Tagging and geolocating your images helps people find them more easily and there are many groups you can join to share your best shots and discuss the theme of the group.

Your profile allows you to advertise (within reason) your company – name your profile after your business or website address, put a bit about what you do in your blurb and include your official URL to make sure people know who you are and what you’re about.

Having your photos stored on Flickr makes them more accessible to internet users and also frees up space on your server. Be sure to link through to your Flickr profile from your main site – this shows that it’s authentic and also give customers and potential customers a look into your company.

Benefits

Sharing photos helps to show the personal side of a business. Had a great team bonding exercise? Snap away and publish on Flickr. Thrown a great Christmas party? Record the evidence and put it online. More and more job hunters want to know what it’s like to work for a company before they consider applying and this is a great way to show them.

Share behind the scenes images of the interesting sides of your business. If you’ve filmed an advert, show everyone what went into making the ad, how people prepared, what the set look liked etc. Show the process of creating your product or working through your service – give people an idea of how you do what you do, show the things they normally ignore or take for granted.

With so many groups set up on Flickr – by interest, product type or location – it’s easy to find a set of people with a clear interest. If your photos match the topic of a group, it’s a good idea to join and share your work. Be sure to read the group rules and make sure you’re there to share and interact, not just to dump your uploads and hope something good comes of it.

It’s possible to use Flickr as a monitoring tool to see what people are saying about you. Search for your company or product name to find photos uploaded. You may find people praising you or you may find people uploading images of your shoddy work. Be sure to act appropriately, apologetic works much better than the big man who demands a photo be taken down.

Images provide a high percentage of incoming traffic to many sites, so if you can build up your online portfolio you increase your chances of attracting more visitors to your photos and your homepage. Be sure to give your photos titles, descriptions and tags to promote them as best you can.

As well as sharing your images with the community, Flickr is an easy way to share pictures with the media who may want to run a story on you, your company or your services.

Risks

Flickr imposes a monthly limit on how many photos you can upload every week. If you think you’re going to use this site a lot, it’s possible to pay a fee to upgrade your account to unlimited usage.

There’s a fine line between professional organisation that knows how to have fun and putting in appropriate material online. Make sure whoever’s in charge of uploading to your public account knows the difference.

While it’s acceptable to add images of your latest products, be sure that you focus on the image rather than the product, its price and how it can improve the customer’s life. As with any social network, users are there to join a community, not to have salesmen trying to ram products down their throat.

Joining the community by adding photos to groups and commenting on other users’ photos is encouraged, but be sure to do this in a friendly, rather than a businesslike, manner. If you leaving comments just to put your name on screens or your link in discussions, people will soon start to tire of your antics and you’ll find yourself banned from groups.

Flickr operates a strict no-commercial policy. While you’re allowed to upload images that may be of interest to the community, if you’re seen to be trying to sell a product (listing prices, availability, sales details etc) it’s likely your account and any work you’ve put into it will be removed.

Tools

A desktop photo uploader is available from the Flickr website. This tool makes it easy to upload, tag and organise photos while running in the background of your work.

There are plenty of plugins and widgets available that will automatically show your latest Flickr uploads on your company website or blog.

It’s possible to download and backup your photos by using a third party application.

Why Does My Business Need A Twitter Account?

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What is Twitter?
Twitter is a one-to-many social-networking site set up in 2006. Users send messages (tweets) up to 140 characters long to answer the question ‘What are you doing?’ These messages are seen in the timelines of the user’s followers and, if the profile is public, can be viewed by anyone.
By far the most chatty of the social networks, Twitter can help a business build up strong relationships with people you may otherwise have no way of getting in touch with. For best results, it’s recommended to have both a Twitter and a Facebook account (but to send different messages on each), it’s okay (but not required) to send a few tweets a day, and that you should vary your tweets between promotional, industry comments and conversations. If all you do is send messages about yourself and your news, sales and products you start to be seen as a spammy account and in turn you will begin to lose followers.
Self-serving links are okay if used sparingly but the SEO value of these links is debated. The majority of Twitter’s core pages are set with the ‘no follow’ tag, so no link juice will follow naturally. No follow links do still seem to provide some value, but obviously not as much as the do follow ones. There is also the chance that your tweets will be taken away from Twitter (such as in an RSS feed) in which case the new site may allow links to be followed, thus giving you some SEO value.
Benefits
Twitter is a useful way to build relationships with people or businesses you normally wouldn’t communicate with. Useful connections can include customers, journalists and industry experts.
Having a Twitter account is a good way to build a community around your brand; to keep in touch with existing customers and make new ones; and to announce special deals, sales and company news. It’s also a good way to keep track of what’s happening in your industry and to see what competitors or similar companies in other cities or countries are doing.
With the right mix of messages, you can build up a reputation of being an expert in your industry. Helping users with problems, giving tips about the industry and sharing relevant news stories (with a short summary of why they’re useful) will see people following you to see what you’re saying about your area of business.
Using the trending topics or the search function you can find out what people are talking about. This is a good chance to help and share your expertise which could end up in more business. Don’t be too  pushy or salesy and don’t get distraught if you don’t get any business from it, Twitter’s more about building a profile and a reputation.
Twitter can be a useful marketing tool. Announce to people why your site is currently down or hold a contest that involves users retweeting your message or brand. Some companies have made the trending topics through this method.
Risks
Many companies have made mistakes through Twitter that have seen them receive publicity they’d rather avoid. Furniture retailer Habitat abused the system by adding hashtags of trending topics, completely unrelated to themselves or their industry, to announce a sale. The company blamed the mistake on an intern, but nevertheless received a lot of bad press. Skittles briefly allowed tweets with #skittles to appear, unedited and unchecked, on their homepage which led to scurrilous claims about the effect of Skittles on the human body to appear on their official site.
It’s easy to come across in a negative way: too many tweets (especially with links back to your own site) comes across as spammy, too many irrelevant messages and you might lose business followers,   automated tweets can lose personality and give a very robotic appearance to your account.
A whole new vocabulary has sprung out of Twitter (often words beginning with ‘tw’) which can bamboozle many newbies. Twittonary.com has a pretty substantial list of these.
Tools
There are a plethora of tools available to help use Twitter in a more efficient way. Desktop tools allow you to keep track of your account, giving you alerts whenever you receive an @mention or a direct message, phone apps allow you to update your status on the go, monitoring tools can keep track of conversations that mention you or your products and automated tools can be programmed to send out messages at certain times of the day, week or month.

Why Does My Business Need A Facebook Page?

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What is Facebook?

Facebook is not only the world’s most popular social networking site, as of 2010 it officially became the world’s most popular site. On its way to this feat, Facebook passed the 250million user mark in July 2009, and more than half of those have graduated from college, and the site has continued to grow since then. For years it has been the most searched-for site and last year saw four of the top ten search terms to be Facebook related.

Although often thought of just as a way for people to keep in touch (and create virtual farms), Facebook has constantly been adding more and more features, one key one being business pages. With so many people spending time on Facebook, it makes sense to join them on their preferred territory.

These pages allows individuals to interact with a company, giving them a direct conversational route for complaints, queries and compliments. As with everything online, a speedy response is expected to any direct question.

Benefits

While Twitter restricts you to messages of 140 characters, no such limit exists on Facebook. You’re free to write lengthy status updates and reply to messages in full. Unlike Twitter, where frequent messages are encouraged, social media etiquette dictates that one message a day is normally enough for Facebook.

Facebook is an easy way to keep in touch with customers, to gain new ones and to keep everyone up to date with company news and special promotions.

It’s now possible to obtain a vanity URL, such as facebook.com/companyname, which has good SEO and usability connotations. This is good for keeping your search results brand happy. It’s possible that someone will already be squatting on your name, but if you can prove that they have no real connection to your brand name, Facebook will happily move the URL to your account.

Facebook Ads can be targeted very specifically to make sure only your desired demographic sees your ad: choose to target your campaigns at a specific location, age group, gender etc to make sure the people seeing your ad are the people likely to be interested in your company.

This platform gives great word of mouth advertising. Every time someone becomes a fan of your page, it shows up in the newsfeed of all their friends.

You have the ability to create a welcome tab, competition pages and all sorts of feature to encourage people to look at, and return to, your page. Traffic also passes to your main page, with Facebook stating a 300% increase in some cases.

Risks

Be sure to create a page and not a profile for your business. This goes against Facebook policy and may see your effort go to waste as your account is deleted.

Without any fans, your business page will not show up in searches. So be sure to like your page as soon as it’s set up.

Pages on Facebook can only be seen by members of the site. Although that is more common that not, be sure to have vital information on another platform to ensure all web users can see your content.

Anyone can become a fan of your page and leave whatever comment they like. While you can remove these posts, and you’re likely to be monitoring the site 9-5 Monday-Friday, any message left over the weekend could be seen by many and have detrimental effects. Comments can be indexed by search engines, so even if you delete the offending post, it might be a while before it’s purged from Google and friends.

Any mistakes or questionable updates will spread quickly around the internet – sites such as Lamebook will capture your error for everyone to see – so make sure that anyone who updates your company page has been well versed in what should and shouldn’t be said online.

Tools

There are plenty of applications available to integrate feeds from elsewhere on the web, whether that’s from your blog, your company news page or other social media outlets. Although this is encouraged, think carefully about linking in Twitter as the frequency of posting on the two sites is very different and this connection may overawe your fans.

You can now place ‘Like’ buttons on your own website, allowing readers to connect to Facebook and show their friends what they’ve been reading and how much they enjoyed it. Simple tricks such as putting a like button at the top and bottom of a story or showing friends’ thumbnails next to the like button dramatically increases interactivity.

Succeeding In Dallas Video Production And Distribution

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Dallas video production and distribution is easier said than done.  To prove this point, so many creative wannabes join the fray on a frequency that is starting to be alarming.  Call it maybe like some sort of stampede triggered by the economic recession, these people seem to think that going into the video business is the holy grail that can be their claim to fame as well as their bread and butter.  This cannot be further from the truth for it would take a great deal of time and preparation to get oneself setup in this business, let alone succeed in it.  Although having taken up film in school helps, it is not necessarily a passport to succeeding in Dallas video production and distribution.

Being an artist whether of the natural-born or learned variety likewise helps, but then again it does not guarantee success.  The creative eye is certainly needed in the video production business, but in the long run, having the entrepreneurial flair to back it up would be even better.  This presents a genuine problem for real artists and especially arts for arts’ sake individuals.  At some point in time, these dreamers need to break out from the mold and see the endeavor as running a business, not an experiment in futility or something that will get oneself bankrupt eventually.

The truth is everybody has a dream.  For example, before the most successful filmmaker of all time James Cameron (Titanic, Avatar) hit the ground solid, he also had to go through the process of making a living from a great many odd jobs like most everybody else.  This illustrates that while it is good to dream, it also helps to be a realist.  The book   The 50th Law, a collaboration between popular non-fiction author Robert Greene and successful hip-hop music mogul 50 Cent, would be the first to tell that while most triumphant realists start out as being dreamers, the path that they choose to realize their dreams was riddled with realism.  A fine example is former General Electric CEO Jack Welch, who championed the cause, claiming that only by facing reality can one ever hope to control destiny.

Thus, keeping one’s feet on the ground while dreaming big is the best way to make a difference in the burgeoning Dallas video production and distribution infrastructure.  Some key players in the business like Agora Entertainment aim to restore the lost splendor of Texas as the film capital of the world after Los Angeles stole the crown like the proverbial fire from heaven.  No doubt, Dallas in particular has the resources and the political will to make the dream come true, but only time will tell.  Spaghetti Westerns could be the ticket that can help the state of Texas gain a foothold in the film industry.  Again, however, this is easier said than done.  It is only by facing existing realities can a city like Dallas hope to do battle with almighty Hollywood, which is simply one of the biggest economies in the world.  It is such a big giant to slay, but by daring to dream while staying practical, can there ever be a chance of victory in the horizon.

Did I forget to mention that SMB SEO does cool company videos like the one above?

How To Find The Best Dallas Internet Marketing Company You Can Actually Afford

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If you are an entrepreneur, shifting your focus from media advertising to Internet marketing it is important to hire a reputable Internet marketing company to increase your visibility on the world wide web.  The Internet has grown substantially in the last decade and has become perhaps the best marketing platform in existence.  With billions and advertising and e-commerce sites on the net, it is important to develop an affordable and efficient market strategy that will increase your visibility and your sales conversions.  The entire purpose of advertising online is to generate leads, prospects, and sales for increased revenue.  If you are not familiar with the various methods of Internet marketing, you will need to hire a professional Internet marketer catering to the Dallas area.  Understand how to find the best Dallas Internet marketing company you can actually afford and become a force to be reckoned with on the web.

When you begin your search, you will quickly realize that there are several different Dallas Internet marketing companies specializing in different areas of online advertising.  As a small business owner chances are you are not familiar with different methods that exist.  Internet advertising is constantly changing and improving.  Finding a Dallas Internet marketing company that specializes in every type of marketing on the world wide web is extremely difficult.  Some of the most popular and effective methods of marketing online include: backward link building (aka: backlinks), social media, pay-per-click ads, sponsored links, SEO (Search Engine Optimization), web design, content management, article marketing, local business listings, and blogs.  Each of these areas of advertisement are different and will require different knowledge.  There are specialists in the marketing industry for each and every type of marketing.  It may be difficult to find a single company with experts in every area.

Now that you understand the various types of Internet marketing, you must figure out which companies are the best in the business.  Hiring a professional marketing firm can be extremely expensive if you do not consider results.  Big advertising companies are commonly chosen by large corporations and larger middle-sized businesses.  When you hire a large Internet marketing firm to handle your marketing campaign, you could be compromising your budget and the quality of services offered.  Large Internet marketing companies in Dallas will assign your project to a project manager to discuss your needs.  Once you have explained what you are looking for, the account manager will present the project to the individuals specializing in specific areas of expertise.  This means you will never actually talk to the person who is handling your account.  When you are designing and rolling out a new marketing initiative, it is important to have contact with each and every specialist handling your account.  If you can only communicate with a middle man, you could be compromising the efficiency of your marketing initiative.

Another factor to consider when you are hiring a professional Dallas Internet marketer is their rank on Google.  Because the company is responsible for making your site rank as one of the top results on Google and other search engines, they should rank highly as well.  You would not hire an interior designer with a poorly designed office, so you cannot reasonably hire an Internet marketer that has not focused on advertising his or her own business.  You will need to search some of the top industry terms to find a company that ranks highly.  Some of the terms you should search for include:

*Search Engine Optimization Dallas
*SEO for Small Businesses Dallas
*Internet Marketing Dallas
*Online Advertising Experts Dallas
*Search Engine Marketing Dallas
*SEO Web Design Dallas
*Content Marketing Expert Dallas

Chances are you will not find a single company listed highly for every single area of advertising.  If you do stumble across a company that is ranked highly for every area they are worth considering.  Make sure not to compromise the quality of service received by choosing a large firm that sees you as a project rather than a company.

Internet marketing is essential if you want to be successful in today’s technologically advanced society.  More and more consumers are surfing the web to find businesses in their area.  If you want to compete in today’s competitive market, do your research and choose a Dallas Internet marketing firm you can trust.

One of My First Dallas Small Business SEO and Internet Marketing Clients is Killing It!

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One of my first and oldest Dallas small business holistic seo internet marketing client is Jason Phan of JPImportz:

Jason Phan of JP Importz.org, was invited by SMB SEO to attend last nights DFWSEM meeting (Dallas Search Engine Marketing Association was the first local search engine marketing professionals associations) where we discussed topics related to recent events such as the Google “Farmer” or Panda Update geared at low quality content and the buying process.  JP Importz is an independent Dallas Lexus Repair that is located in Garland Tx. JP Importz is not a dealership. Years and years ago, while I working for Verizon Yellow Pages and SuperPages.com, I sold Jason an ad in the Garland and Plano Yellow Pages. Worse mistake I could have ever made. It ended up costing him to the tune of around $8,000 in wasted marketing resources. The ad failed horribly. But I also happened to sell him a valuable link (from SuperPages) and expert advice on his SEO and PPC efforts. I helped him with his On-site SEO (mostly page titles and descriptions and some content at the time) and PPC campaigns.

With my advice while working at Verizon SuperPages, Jason began implementing strategies, such as becoming a Lexus Repair Expert on AllExperts.com and a somewhat blackhat seo at the time Google local listing strategy that focused on keywords in the listing name, something that no longer passes the spam sniff test with Google’s head of web spam Matt Cutts. Jason also ran into issues with the trademark and trade name Adwords policies related to Lexus, another policy that Google has since reversed.

Jason’s internet marketing success can be attributed to effort, great customer service, and a holistic approach. But when you ask Jason what holistic local search marketing is, he probably could only refer you to me!

Jason has also built an excellent strategy with video reviews and testimonials, with a budget of almost nothing. Take a look at how many times his business name or content ranks on the first page. In fact, his video ranks on the first page of Google for Dallas Lexus Repair!

Jason’s most recent web site rebuild  consisted of a Joomla CMS (content management system) and he is looking to begin a healthy blog.

JPImportz also has excellent reviews and testimonials from real customers who love his Lexus repair work on his Google Places account. His business is not located in Dallas or Plano but ranks well for those geographies from the overall score of his Google Places account that includes a tremendous amount of citations.

Due to customer demand Jason, a former Lexus Dealership Service Technician, recently went back to automotive school to get his certifications on BMW repair and the company will be adding that service.

I wish Jason the best! He surely deserves it! The guy is a master at Lexus and Auto Service.

A Holistic Dallas Internet Marketing Expert Is Hard To Find

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Holistic  Internet Marketing includes the practice of Search Engine Optimization combined with a holistic approach. It recognizes that there are several important factors that go into creating a successful website and web presence. Holistic search marketing does not combat SEO vs PPC for ones marketing budget, but realizes that they must work together to achieve a great return on investment.

What makes a Dallas Internet Marketing expert so indispensable in business is his or her understanding and connection to local conditions.  Understanding the local scene can take time for any beginning consultant and hence this would not be the way to go if you need to hit the ground running any time soon.  With my experience in the Dallas market, I, Mike Stewart, know more than a handful of demographic facts, which sets this market apart from all the markets of the world.  While it is true that the World Wide Web has transformed the planet into a global village, local realities should never be sacrificed in any serious marketing campaign.  For example, a Dallas resident would have certain word preferences when it comes to searching for something on the Web.  Understanding these preferences can spell the difference between the success or failure of a campaign.  As the saying goes, when in Rome do as the Romans.

At the same time, as a Dallas Internet marketing expert operating in the city, I daresay there are also certain qualities, which the Dallas consumer shares with the rest of the world.  First, Dallas is truly a cosmopolitan city with all the trappings of wealth and politics.  This is why a campaign that has launched and proven its mettle in Manhattan or Los Angeles is also likely to succeed here.  Only a few modifications are usually needed to transplant such undertaking.  Still, the question of which parts of the campaign to tweak to suit the Dallas audience would still depend to a great extent on the quintessential marketing operator in the area of which I am one of the few.  Truly, you cannot go wrong with my years of experience.  By hiring me or my firm, you get the best of both worlds, someone with a local perspective who is likewise experienced in global commerce.

Internet commerce is here to stay.  In fact, it is almost scary to imagine that there is hardly anything it has not touched in its path.  Whenever it does, it has such a transformative power that it rarely leaves the subject unchanged.  Just one such transformative tool in the Information Superhighway is SEO or the acronym for Search Engine Optimization that no doubt you have heard of as it is a buzzword that network marketers just love to toss around these days.

While every web commerce site is different and has different SEO needs, under my tutelage my solution for your Dallas business will usually consist of the following:

•An SEO analysis to see what you are doing right and wrong
•A detailed SEO strategy outlining a solution custom-fit to your business
•A blanket list of fully researched and tested keywords to increase your site’s popularity and ranking
•Specific changes to your site’s HTML coding for both search engine and surfer appeal
•Important data on what your key competitors are doing, SEO-wise
•A content-specific solution to SEO deficiencies in your site
•Recommended links to utilize in order to make your site Google friendly at the very least
•Optimized Frequently Asked Questions or FAQs
•Your turnkey Google account for real time self-monitoring purposes

As your Dallas Internet marketing expert of choice, I prefer to operate on an open, no-contract basis unless you prefer otherwise.  You can also compensate me for my services through any of the major credit cards.  I would gladly consider any profit sharing or commission marketing arrangement, provided it would be mutually beneficial to our partnership.  In closing, I just would like to say that if your business is suffering from the economic crunch, Web commerce is definitely one way to get out of this trap.  I look forward to hearing from you.

Having A Website Isn’t Just Window Dressing Anymore, Findability is the Key!

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Findability is the ability of brands and their associated content to be discovered by people.

An estimated 360 million people around the world are internet users and fading way from the days of advertising in newspapers, magazines and other print media.  Text ads, pay per click advertising, article and keyword marketing and other online advertising tactics swirl around what some are saying is the death of the print industry all together.  Businesses today lose market share, sales, and other opportunities if they are not developing a strong web presence.  Advertising your business online does not just mean convenience for consumers anymore.  It opens up a world of highly detailed and accurate market data that companies only dreamed of before the days of the internet.  

A societal shift

All the way up to two decades ago, consumers shopping for services either picked up a phone book, looked in the classifieds, or used word of mouth to do things like find jobs, find products or services and get information.  The only other alternative was to drive to businesses to acquire these things.  Today, many people take to the web because they think the information contained there is just as good as a referral from a friend or family member.  It is so easy if a person has a computer to check and see if they can find information, products or services that they need online before spending resources on leaving their home.  Capabilities of major search engines have also become very advanced to deliver the most relevant search results to users based on the area they are in, any stored preferences if they are searching from a personal machine and thousands of results are delivered in less than a second.  The migration toward getting information from the web is even more prevalent among younger generations who may get most of their news from the web or mobile devices and no longer have a need for phone books or other print media.  In this economic climate it is more important than ever for businesses to develop a strong and reliable web presence no matter what industry they are in.   

Why online marketing is better than any other option

In the beginning all that was available to companies was print advertising.  Radio came along and that was an even hotter venue.  Television has remained king since its mass production and continues to be one the most dominant forms of media message delivery.  When companies decide to devote advertising dollars to a campaign on television or even print and radio, they have some tools at their disposal to track if their efforts have been successful.  Neilson ratings help them decide which shows in their target demographic will be the best to buy ad time in and radio stations keep track of the volume of listeners that they can reach.  On its face this should be good enough to know if a business’s dollars are being spent effectively. 

The internet however has proven that companies can get data that is hundreds of times more accurate in order to get their message through to consumers.  For instance Google Adwords campaigns allow businesses to generate keywords that their potential customers may type into a search engine to find products or services.  Ad text can then be developed to appear alongside search results that are highly relevant to a users search query.  An ad can also be designed to take users directly to a web or landing page that is also highly relevant to the search query.  Various tactics in SEO or search engine optimization applied to a landing page can make a users experience easy and fast.  Google analytics, a data collection tool, has the potential to track any type of behavior once a user arrives at a website from the buttons they clicked on to the products they are looking at.  

The great part is that there are already well established companies that specialize in SEO and web marketing services.  For instance, Mike Stewart, a Dallas Online Marketing Expert, is director of SMBSEO; a company that provides online marketing and search engine optimization services to companies in North Texas.  When a client signs up with SMBSEO, they get a variety of services that enable them to create a more user friendly web experience for end users as well as web marketing services that are focused and effective.  Clients can expect their sites to be reviewed for optimization or, in other words, a breakdown of how effective a site is at being easy to use, functional, and easy to find by search engines.  Next, SMBSEO develops a step by step strategy on how to improve the site or its advertising to drive more traffic to it.  This can include tasks such as adding title or meta description tags that are relevant to user’s search query, writing of specially designed content, marketing tactics such as off-site articles highlighting products or services and loads of support for SEO and marketing questions.  SMBSEO offers these cutting edge and effective services at fair prices and they operate under a results driven model of business.      

Dallas SEO Web Design is crucial for internet marketing success

Having a website use to be about sharing additional information, prior to the shift from traditional media to digital media. Websites used to cost tens of thousands of dollars and SEO was all about on-page optimization of content with meta-tags and keyword stuffing. Today, in order to succeed online, businesses must incorporate SEO Web Design. Dallas SEO Web Design firm SMBSEO provides small businesses with website design that includes not only technical SEO, such as page titles and descriptions, but also provides web design with content strategy and optimization. Each type of content, whether video, image, or text, will be search engine optimized so that search engines can understand the purpose, meaning, or intent of the content and properly credit it towards one of the SMBSEO clients keyword objectives. This SEO Web Design strategy is something that previous website designers and developers neglected, not because of skill, but because of ignorance. Traditionally website design was performed not by experienced search engine marketers or engineers, but by internet technology professionals and graphic design artists. IT Professionals and graphic design artists are not experienced with technical SEO, much less marketing methods such as content strategy and content distribution.

If your small business or corporation needs help with website redesign, search engine optimization, or content strategy give Mike Stewart and his team at SMBSEO a call today, you will be glad you did!

Dallas SEO Firm Specializes in Content Writing and Strategy

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It may be thought by some that content is only a description of what you have to offer potential clientele. This could not be farther from the truth. It is important to create a fabulous mental image while they read your text. When you find a way to illuminate the readers interests and imagination you are well on your way to finding yet another customer. Dallas SEO Firm SMB SEO, who specializes in Content Writing and Strategy, will be your open door to getting where you want to be with your product and company.

The main part of a great SEO strategy is to fill your web site with intelligent content. This must all be relevant to the section of the page they are on. This requires good organization skills. Not everyone has them. The team of content experts will give you a comprehensive way to fill up each line with some new word or phrase that will keep the reader focused and wanting to read more. This is the secret to filling up the page and getting more hits and ultimately making more sales.

Of course, while writing thrilling pieces of web literature you want them to learn more about you and what you are about. This is going to be the tricky part. Basic, vanilla flavored information will get them to taste it but probably will not take them to the end of your page. It also will not get them to look at other parts of the site you have built. Each piece should have a whole different genre of things they can learn from it. Tell them about this specific aspect of the service and let them know how it will help them in the long run or even the short run.

The development of your web page and site is going to have to be unique to your product. There are similar sites that offer the same items as you. This is just like having three grocery stores in the same town. The part that will have them coming to yours instead of the others will be the creation of unique content. Experts in the field of SEO content and copywirting, they have spent hours working with pages and looking at ways to build templates that will make it easier for clients to be able to put together a good format that the company can help them build on for a more successful campaign. You don’t have to be a content writing expert, but SMB SEO will ask you for bullet points of information that helps convince your customers that you are the local authority online for your industry.

There are also tags that are important. If you remember the slogans such as “Got Milk?” and “Where’s the Beef?” than you completely understand the point behind tag lines. This is something that will catch people so completely off guard that they will never forget it. This is where the real work comes in. Because of the awesome number of slogans meant to jar attention from readers finding one that is completely above the competition will make for a bit of sweating. Once you do come up with something that catchy, you will know. It will catch you up too.

Experts in the field of web site content writing are a great investment for your company. They will get you off the back side of the advertising world and into the mainstream where your potential can flourish and grow. Once you have tasted what these folks can do for you it will be an easy decision to sign on with a great team to continuously monitor and improve your pages for a maximum potential income.