Category Archives: Search Engine Optimization

Having A Website Isn’t Just Window Dressing Anymore, Findability is the Key!

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Findability is the ability of brands and their associated content to be discovered by people.

An estimated 360 million people around the world are internet users and fading way from the days of advertising in newspapers, magazines and other print media.  Text ads, pay per click advertising, article and keyword marketing and other online advertising tactics swirl around what some are saying is the death of the print industry all together.  Businesses today lose market share, sales, and other opportunities if they are not developing a strong web presence.  Advertising your business online does not just mean convenience for consumers anymore.  It opens up a world of highly detailed and accurate market data that companies only dreamed of before the days of the internet.  

A societal shift

All the way up to two decades ago, consumers shopping for services either picked up a phone book, looked in the classifieds, or used word of mouth to do things like find jobs, find products or services and get information.  The only other alternative was to drive to businesses to acquire these things.  Today, many people take to the web because they think the information contained there is just as good as a referral from a friend or family member.  It is so easy if a person has a computer to check and see if they can find information, products or services that they need online before spending resources on leaving their home.  Capabilities of major search engines have also become very advanced to deliver the most relevant search results to users based on the area they are in, any stored preferences if they are searching from a personal machine and thousands of results are delivered in less than a second.  The migration toward getting information from the web is even more prevalent among younger generations who may get most of their news from the web or mobile devices and no longer have a need for phone books or other print media.  In this economic climate it is more important than ever for businesses to develop a strong and reliable web presence no matter what industry they are in.   

Why online marketing is better than any other option

In the beginning all that was available to companies was print advertising.  Radio came along and that was an even hotter venue.  Television has remained king since its mass production and continues to be one the most dominant forms of media message delivery.  When companies decide to devote advertising dollars to a campaign on television or even print and radio, they have some tools at their disposal to track if their efforts have been successful.  Neilson ratings help them decide which shows in their target demographic will be the best to buy ad time in and radio stations keep track of the volume of listeners that they can reach.  On its face this should be good enough to know if a business’s dollars are being spent effectively. 

The internet however has proven that companies can get data that is hundreds of times more accurate in order to get their message through to consumers.  For instance Google Adwords campaigns allow businesses to generate keywords that their potential customers may type into a search engine to find products or services.  Ad text can then be developed to appear alongside search results that are highly relevant to a users search query.  An ad can also be designed to take users directly to a web or landing page that is also highly relevant to the search query.  Various tactics in SEO or search engine optimization applied to a landing page can make a users experience easy and fast.  Google analytics, a data collection tool, has the potential to track any type of behavior once a user arrives at a website from the buttons they clicked on to the products they are looking at.  

The great part is that there are already well established companies that specialize in SEO and web marketing services.  For instance, Mike Stewart, a Dallas Online Marketing Expert, is director of SMBSEO; a company that provides online marketing and search engine optimization services to companies in North Texas.  When a client signs up with SMBSEO, they get a variety of services that enable them to create a more user friendly web experience for end users as well as web marketing services that are focused and effective.  Clients can expect their sites to be reviewed for optimization or, in other words, a breakdown of how effective a site is at being easy to use, functional, and easy to find by search engines.  Next, SMBSEO develops a step by step strategy on how to improve the site or its advertising to drive more traffic to it.  This can include tasks such as adding title or meta description tags that are relevant to user’s search query, writing of specially designed content, marketing tactics such as off-site articles highlighting products or services and loads of support for SEO and marketing questions.  SMBSEO offers these cutting edge and effective services at fair prices and they operate under a results driven model of business.      

Dallas SEO Web Design is crucial for internet marketing success

Having a website use to be about sharing additional information, prior to the shift from traditional media to digital media. Websites used to cost tens of thousands of dollars and SEO was all about on-page optimization of content with meta-tags and keyword stuffing. Today, in order to succeed online, businesses must incorporate SEO Web Design. Dallas SEO Web Design firm SMBSEO provides small businesses with website design that includes not only technical SEO, such as page titles and descriptions, but also provides web design with content strategy and optimization. Each type of content, whether video, image, or text, will be search engine optimized so that search engines can understand the purpose, meaning, or intent of the content and properly credit it towards one of the SMBSEO clients keyword objectives. This SEO Web Design strategy is something that previous website designers and developers neglected, not because of skill, but because of ignorance. Traditionally website design was performed not by experienced search engine marketers or engineers, but by internet technology professionals and graphic design artists. IT Professionals and graphic design artists are not experienced with technical SEO, much less marketing methods such as content strategy and content distribution.

If your small business or corporation needs help with website redesign, search engine optimization, or content strategy give Mike Stewart and his team at SMBSEO a call today, you will be glad you did!

Dallas SEO Firm Specializes in Content Writing and Strategy

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It may be thought by some that content is only a description of what you have to offer potential clientele. This could not be farther from the truth. It is important to create a fabulous mental image while they read your text. When you find a way to illuminate the readers interests and imagination you are well on your way to finding yet another customer. Dallas SEO Firm SMB SEO, who specializes in Content Writing and Strategy, will be your open door to getting where you want to be with your product and company.

The main part of a great SEO strategy is to fill your web site with intelligent content. This must all be relevant to the section of the page they are on. This requires good organization skills. Not everyone has them. The team of content experts will give you a comprehensive way to fill up each line with some new word or phrase that will keep the reader focused and wanting to read more. This is the secret to filling up the page and getting more hits and ultimately making more sales.

Of course, while writing thrilling pieces of web literature you want them to learn more about you and what you are about. This is going to be the tricky part. Basic, vanilla flavored information will get them to taste it but probably will not take them to the end of your page. It also will not get them to look at other parts of the site you have built. Each piece should have a whole different genre of things they can learn from it. Tell them about this specific aspect of the service and let them know how it will help them in the long run or even the short run.

The development of your web page and site is going to have to be unique to your product. There are similar sites that offer the same items as you. This is just like having three grocery stores in the same town. The part that will have them coming to yours instead of the others will be the creation of unique content. Experts in the field of SEO content and copywirting, they have spent hours working with pages and looking at ways to build templates that will make it easier for clients to be able to put together a good format that the company can help them build on for a more successful campaign. You don’t have to be a content writing expert, but SMB SEO will ask you for bullet points of information that helps convince your customers that you are the local authority online for your industry.

There are also tags that are important. If you remember the slogans such as “Got Milk?” and “Where’s the Beef?” than you completely understand the point behind tag lines. This is something that will catch people so completely off guard that they will never forget it. This is where the real work comes in. Because of the awesome number of slogans meant to jar attention from readers finding one that is completely above the competition will make for a bit of sweating. Once you do come up with something that catchy, you will know. It will catch you up too.

Experts in the field of web site content writing are a great investment for your company. They will get you off the back side of the advertising world and into the mainstream where your potential can flourish and grow. Once you have tasted what these folks can do for you it will be an easy decision to sign on with a great team to continuously monitor and improve your pages for a maximum potential income.

Google Places For Less Informed Dallas Internet Marketers

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Hello, my name is Mike Stewart, a local Dallas Google Advertising Expert who specializes in Google Places Local Search SEO, and I am writing you just to  let you know how wonderful an advertising vehicle Google Places is.  It literally is your business card on the web, except that you can get it free and there are no limits to customizing it.  You can even receive phone calls from new prospects and existing customers.  Clearly, there is no end in sight to this remarkable tool.  It even helps people find your business location on internet and mobile maps.  Why some people do not use it, and especially those in the Dallas area, is simply stupefying.  However, it may only be because nobody has told these people about the multifarious benefits of joining Google Places.

Perhaps the best thing about it is that membership is free, and one can get started right away, by simply going to the Google homepage and then clicking the Business Solutions link.  You should be able to find Google Places on the lower left side of the screen.  It is important to take your time with the setup, making sure that you enter all your information so that people can find you easily, or even contact you directly from the Google website.  They can also contact you from their Gmail console, another Google concoction that is certainly transforming the way people are using VOIP or Voice Over Internet Protocol to seamlessly make phone calls on the Web.  No actual phones are needed, only noise-cancelling headsets equipped with a microphone which are preferably meant to work with a computer whether it is a desktop or a laptop. 

The Google product developers have a very good reason for creating Google Places. It is not just about revenue and monetizing “the new yellow pages.”  However, what most people do not know is that since the mighty giant is a search engine of the highest order, your listing in Places by default also makes your enterprise visible to search engine spiders on the Web.  These spiders number in the thousands and all they do; day in and day out is collect and archive information for the Information Superhighway.  No doubt, these automated search bots are nice and turn into your friends by allowing indexing of your business information and thus far, joining Places is one of the best ways to accomplish this.  One thing about these bots is that they are equipped with a sprinkling of artificial intelligence, which enables them to discern content-rich Web pages through their so-called algorithms.  The last word is simply a fancy way of saying programming the spiders to not be a fool and fetch only information that will provide the most benefit to Internet surfers.  Make no joke about it; the bots are getting more intelligent on a daily basis.  They are just like Internet routers, which eventually learn to figure out the best way to go.

As an SEO consultant for many years, I know for a fact that the bots stumble when they find a video or a picture online just like they do with word content and links to other web pages.  This is because they have been programmed with a bias for text or words.  One quick solution is to make sure you religiously put keyword rich tags on your videos and pictures to help the mighty bots, which by the way, do not get any remuneration for the work that they do.

Within a short amount of time, I have attempted to give you some basic information about how someone like myself, a Dallas Google Advertising Expert who specializes in Google Places Local Search SEO, can help you gain a better understanding of search engine techniques.  This is just a drop in the bucket, and there is so much more to learn.  There is no doubt that if you hire an expert like me, your business is just going to fly on the Web, soaring like an eagle above your competition.  Why wait when you can be part of Google Places for free today. 
 

(if you are already listed on Google Places but are having trouble ranking at the top of these search results, or ranking multiple times in Google results, feel free to shoot me an email to mike (at) smbseo (dot) com and I will give you some practical advice on getting your business to the top. Mention this blog post and I won’t charge you… so long as you take my advice!)

Dallas Press Release Submission and CopyWriting Service

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Because the Internet has changed the way that the world immerses itself in news and finds products and services, there are many advantages to a Dallas press release submission service using PRWeb.com. Disbursing information is all about finding a strategy to earn the top search engine rankings and ensure journalists, potential customers and others will find you.

PRWeb.com has some specific advantages over other distribution services, though they all have great fringe benefits. PRWeb is a highly trafficked site, a feature that offers high visibility to those who post releases. Search engine optimization is enhanced because the content here is often featured on premium sites, creates a significant increase in site traffic and backlinks and boosts search engine rankings for companies.

Additionally, there is no worry about finding an audience that is actually interested in your release. The subscribers on PRWeb.com have opted in to the service and are looking for your topics. They come to your release through RSS feeds, mobile news, newswire services and search engine results. There are even tracking tools to help you monitor your success.

It is important to secure top rankings in search engines because most people who type in keywords to search engines do not move beyond the first page of results. If you are search engine result number 200 – even out of millions – you are often buried so far down in search results that it is impossible for people with an interest in your products or services to find you.

The Internet marketing firm SMB SEO is pleased to plug your press release into the PRWeb service. No matter what your small business SEO requirements are, there is a service package to address your needs. You can receive:

-A review of your website for SEO in order to measure what is working for you and what is not working.
-A customized strategy for improving your Internet presence.
-Keyword research so that you can determine which exact words or phrases people are using to find companies or services like yours.
-A review of the content on your existing site or content creation to update your site.
-Building authority by placing off-site articles that link back to your site.
-Meta descriptions and title tags for an optimized site.

As a Dallas, Texas PPC expert, as well as SEO and Google Adwords consultant, I can answer all of your SEO questions. My name is Mike Stewart, and I guarantee transparency in all that I do for you so that you can be assured of a fair price for services. Our company requires no long-term contracts and conveniently accepts Visa, Mastercard and American Express for payment.

The Internet has certainly moved the world from an era of faxing press releases to news editors and spending ceaseless hours on the phone doing the good old-fashioned groveling pitch to one in which journalists and customers search directly for the news themselves. Your goal as a small business is to make yourself visibile, enlightening and easy-to-find. SMB SEO is the Dallas press release submission service using PRWeb.com to help you do that for your company.

Search Engine Optimization SEO Tools

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  • Search Engine Optimization Tools

    Website SEO Meta Tag Analyzer

    SEO Centro
    http://www.seocentro.com/tools/search-engines/metatag-analyzer.html
    - SeoCentro designed this Meta Tag analysis tool to help webmasters analyze their web pages. This search engine optimization tool analyze not only the Meta Tags but also tries to use the same spider technology as the search engines spiders.

    To Select Keywords

    Google Insight Search
    http://www.google.com/insights/search/
    - A plethora of information from the top 10 search terms to rising searches to demographic searches. A perfect starting place.

    Google Wonder Wheel
    - Conduct a search in Google based on your key terms. After you have done this, click on show options and then “Wonder wheel”. It helps you to build a list of keywords and other related search terms/ideas. The wonder wheel does not work when Google Instant Search is enabled.

    Google AdWords Keyword
    https://adwords.google.com/select/KeywordToolExternal
    - Compile a list of hundreds of keywords in one place. It’s very useful to see what search terms people are using to get to your website and how much competition there is. To get exact rankings, change from “Broad” to “Exact” under “Match Type” on the top right.

    Monitor your Backlinks

    Backlink Watch
    http://www.backlinkwatch.com
    - The more press releases you submit, the more sites that link back to you and in turn the more backlinks you build. The quality of the backlinks you build help you to build credibility online as sites are linking back to you.

    Current Search Terms Driving Traffic

    Alexa
    http://www.alexa.com/siteinfo
    - Type in a website under site lookup and then select go. Once you’ve done this you can find out what the current search terms are that are driving traffic to your site and this data is updated monthly.

    Track Traffic to a Web site

    Compete
    http://www.compete.com/
    - A great tool to monitor not just your own traffic (Site Profile), but also your competitors (Compare Sites).

    Track your Search Engine Rankings

    Mike’s Marketing Tools
    http://www.mikes-marketing-tools.com/ranking-reports/
    - Type in your website and corresponding key term. Will display your search engine rankings on major search engines such as Google, Bing, etc.

    Custom Analytics

    Google Analytics
    http://www.google.com/analytics/
    - Gives you insight into your web traffic and marketing effectiveness. You can receive daily updates on your website which will help you to strengthen your advertising campaign.

    quantcast
    http://www.quantcast.com/
    - Similar to Alexa, this site helps you monitor key words driving traffic and is beneficial in discovering the demographic of the traffic to your site.

    Woopra Analytics
    http://www.woopra.com/
    - Similar to Google Analytics, Woopra allows users to get real time analytics information and has a very SEO user friendly dashboard.  Woopra is lighter, faster, and captures more visitors than Google Analytics.

    • Dallas SEO Consultant Explains Blended Organic Place Search

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    Google’s New Local SEO: Place Search

    Good news small businesses, if you have focused on holistic SEO, Google has swung its local search engine results rankings in your favor.

    Bad news, if you purchased some $150.00 per month or other monthly plan for “Guaranteed First Page Rankings” you are probably feeling some pain right about now… Hopefully these big changes by Google will end the scamming by so-called “Google Maps Local Search Optimization” providers claiming to provide a monthly service that includes claiming your listing on behalf of your business and then providing some sort of continued support for the listing. So what exactly do these scammers provide?

    Google recently merged local and organic search engine results in a more blended layout, called Place Search or PlaceRank. Previously search engine results for Google Places or Maps and Google’s Organic or Natural search engine results have been separated. Google’s 3-pack, 7-pack, and 10-pack of listings have been replaced by this new blended local listing results that combine the Places rankings and Organic search engine optimization. The new results pages look just like organic results but display much of the content from the previous map listing search engine results directly on the search results pages, content such as the “A, B, C, D Pinpoints”, citations from local IYPs and Directories, prominent reviews with a link to the PlacePage, and also the websites meta-description. The geo-centric map has been moved from the top left to the top right side above the Google AdWords sponsored pay per click ads.

    The ranking factors have not changed, they have just been merged in a combine score and the local rankings have shifted towards both local search optimization strategies such as directory listing optimization, reviews and UGC (user generated content), but also combines organic SEO efforts including on-page optimization, such as meta-titles and descriptions, and offline authority or branded term query traffic volume (how often do folks search for your business name on Google?)

    If you had been practicing holistic local search engine optimization, content strategy, social media interaction and promotion, you would remain constantly prepared for these kinds of “winds of change” with Google’s algorithm.  A local SEO service like SMB SEO can help you stay ahead of the shifts in local search.

    My clients get a healthy dose of article and blog content, combined with pay per click or ppc management for AdWords and AdCenter campaigns, on-page SEO, link building, and all the transparent measurement tools offered including web ranking reports daily, Google Analytics, Woopra Real-Time Analytics, Call Measurement eand Tracking, and AdWords reporting directly from Google. My agency even does advanced analytics segmentation so we can separate traffic sources from Country, Device (mobile vs pc) and multimedia vs local IYP vs social etc…. great stuff let me tell you.

    When you stick to a holistic approach you don’t have to worry about losing your single spot on the page. In many cases our clients dominate search engine results and show up many times on the first page of Google.

    I have always said that there are not shortcuts to online marketing success, and with these big shifts by the #1 search engine, if you hire an agency like SMB SEO to handle your Dallas Internet Marketing efforts, you will be impressed with our results, expertise, and value.

    To find out more information on our Google Places OptimizationLocal Search Strategies just call 214-267-9553.

    How many times does your company show up on Google web search results?

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    Rankings on search engines is not just about position. Having great search engine results page rankings is also about the number of times your business or brand appear on the first page.

    Case in point: transmission repair plano

    Dallas SEO Firm Increases Rankings

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    SMB SEO Dallas Local Search Market Share GraphSmall businesses that have a web site often need help with search engine optimization.  Regardless of location, SEO specialists can increase a website’s visibility on the Internet, resulting in more traffic and potential sales.

    Search engines recognize specific key words when computer users key in phrases.  Dallas SEO specialists have the capability of helping business owners improve their name recognition by creating favorable text.  Thanks to the Internet, there are no restrictions when it comes to serving clients.

    What exactly is SEO?

    SEO includes editing and improving web site content.  The main goal is to improve a web site’s rankings on various Internet search engines.  There are many factors that prevent or increase any given site’s ability to continuously climb in rankings.  Some of these issues include link building, keyword density, individual pag rank, and page optimizations.  The idea behind seeking the assistance of an SEO company is to earn top listings in random Intenet searches.

    Why Pay Attention To SEO?

    There are well over sixteen billion searches conducted on the Internet every single month.  There are numerous web sites revolving around the same topics.  It is very common to have upwards of twenty page results full of listings related to the keywords searched.  In order for a business to rise in popularity and earn more sales, being listed within the top five results is highly desirable.  There are not many people that will look beyond the first page of site listings when conducting an organic search.

    3 Basic rules governing SEO campaigns:

    • SEO (on-page)
    • SEO (off-page)
    • Keyword Analysis

    On-page SEO is in reference to changes made to individual web site pages.  This generally includes text, HTML/CSS mark-up, and layout alterations.  In order for pages to be easily recognized by search engines, a W3C compliant design is suggested.  This format is the most commonly understood and easily crawled by Internet engine spiders.  In reality, this aspect of SEO is the most understood portion of it all, accounting for a mere 1/5th of any web site’s rank.

    Off-page SEO includes changes made that do not directly involve the web pages of a site.  Off-page is concerned with fine-tuning the quality and quantity of inbound links.  Off-page SEO is concerned with increasing exposure on the Internet while establishing respectable links pointing back to the web site in question.  In-bound links are responsible for at least 60% of current ranking algorithms on the most frequently visited search engines.

    Keyword analysis is centered around word selection.  Relevance, competitors, and traffic are all related to keyword selection.  Using the correct words within a site is critical.  Additionaly, the text used, as well as the overall theme, should mirror the tags and keywords included.

    Dallas SEO

    Creating successful Search engine optimization findings can be very frustrating and time-consuming.  In addition to appropriate code and interesting content, a lot of time must be spent researching the best possible keywords in relation to a business’s products or services.  The Internet is extremely competitive when it comes to web site rankings.  Everyone wants to have the number one spot.   There are a few very capable, competent specialists in the Dallas area that are willing to put in the time necessary to earn a web site top rankings.  The highest standards of ethics are followed in all areas.

    A successful Internet marketing campaign includes a number of areas including, but not limited to, online press releases, pay-per-click advertising, and social site marketing.  Serious entrepreneurs and business heads recognize the importance of acquiring and keeping a top listing in search engine results.  Knowing the ins-and-outs of Internet marketing goes a long way in forming solid name recognition.  Agreeable results are best obtained by letting SEO professionals handle revisions.  Dallas SEO experts can be a valuable asset to any business looking to establish credibility and longevity.
    If you want more information on the pricing for Dallas SEO services, click here.

    Google and the Future Death of Yellow Pages

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    Small Business Advertising Battle Still Wages, Who is Winning?Ask any small and medium-sized business how they get new customers quick and easy, they will tell you it is about “being in the right place at the right time.” For many decades the battle for this prized position was waged in the pages of yellow pages phone books across America.

    In the year 2000, after leaving high school, I joined Verizon Information Services sales at the TCC. My job responsibility was to call on small businesses across the country to sell yellow page ads from VIS’s conveniently centralized call center located near Dallas TX. Most of the accounts the TCC handled were small, typically spending less than $100.00 per month. The bulk of these “advertisers” paid for listings that were enhanced with bold font, red color, or in multiple categories. Just about every business NEEDED the presence in the phonebook to find new customers and retain old ones. Since then the TCC’s book of business has dramatically shrunk. One way to tell how irrelevant listings in phone books are now is the decline in yellow pages mail fraud. The TCC mailed renewal notices with rate increases to the majority of the small accounts that it sold. As GTE/Verizon’s mail-out procedures also permitted companies to scam businesses with “fake bills” for yellow pages advertisements. This phonebook scam business is now about as successful as advertising the opportunity to receive large sums of money from a Nigerian diplomat.

    Small businesses no longer care whether they are represented with listings in the phonebook as they did in the past.

    “Just because your business is relevant today, does not mean it will be relevant tomorrow”

    Long gone are the days when being in the phonebook was do or die. Businesses literally timed “grand openings” around the date of yellow pages deliveries. The TCC, at what is now called SuperMedia, is rampant with sales fraud. What was once a “cash cow” in mail-out renewal revenue for the Verizon Yellow Pages, is now the epicenter of Yellow Pages fraud. The cancellation rate for listings is greater than that of those that advertise with display ads. Even Verizon has admitted that people no longer use the “white pages” directories, yet yellow pages publishers seem to somehow think that means they still want the yellow version of the bulky recycle bin ready paper weights. Considering that Verizon is now in a battle with bankruptcy trustees over the Verizon/Idearc spin-off stock fraud scam, I am sure things are going to get interesting very soon.

    Today, people naturally assume that “Google has killed the yellow pages.” I must clarify to you that this is simply not true. Why you might ask?  The yellow blood of the phonebook business is on smartphones and those that possess them.

    SMART PHONES KILLED THE YELLOW PAGES

    Don’t get me wrong, yellow page directories will still have a place with rural populations, pint-sized versions, and opted-in delivery magazine styled publications with incentives (like Groupon) for subscribing. Fancy gimmicks won’t win you the hearts of small businesses.

    Mobile browser based search applications is a booming business. And for good reason, mobile answers where via convenient geo-location based applications and devices. The challenges of picking up the right directory with the proper local scoping are no more.

    I believe the most viable local advertising company is the one that embraces the fragmentation of local search (although Google Places, and sooner than later Facebook Places, which uses Bing Maps, will monopolize the space if it secures mobile check-in properties) and makes it easy for businesses to interact with online communities, manage reputations, promote on the fly, and build a list of fans and advocates. The challenge is how do you go about eating an elephant like this? We all know the answer, one bite at a time. The real challenge is remembering where you left off. You can’t win overnight. The tools required are nothing like chainsaws and hacksaws, they are like scalpels, sensors, and precision measurement devices. Unlike traditional yellow pages ad buying, new media is effectively measured. Results are transparent. Pricing is ‘in line’ with performance. Having the biggest budget no longer wins the battle. I find it humorous that so many of your local category killer companies are struggling to adapt.

    Dallas SEO testimonials from real clients of SMB SEOOne of the key challenges for large media companies, such as traditional yellow pages publishers like SuperMedia and DexOne, is attention to detail and strategy. It must be a challenge to have to compete with small independent search engine marketing experts like SMB SEO. First off, independent marketing consultants work on behalf of a client, not the client and the clients competition. Putting the client first and focusing on the client provides a strategic advantage. Knowing what marketing messages to share, such as events, promotions, and work load makes a difference. I suggest that if your internet marketing company is focused on outsourcing fulfillment activities to India, you might want to reconsider who it is you hired to provide your search marketing services.

    So, what is next? Systems! I am building the “World’s Best” small business advertising system to manage not just local search, but IT functions, HR functions, communication, marketing, software, hardware, payroll, point-of-sale, work-flow, and much more. I don’t have a name for it just yet, so I will just call it my “SMB SEO Toolbox” or “SEO in a box.” I know it doesn’t really have a great ring to it, but slapping a great name on an upcoming idea would be putting the cart before the horse.

    You see, fancy gimmicks, catchy names and so-called guarantees only get you so far. I wouldn’t bet the farm on that as a business model. Sure you might win over a few dumb schmucks, but sooner or later they will realize that the service they were sold does not match the service they are receiving. Why is that?

    Yellow pages companies have traditionally been pretty good at traffic. They have never been known for doing a great job “servicing” customers. Yellow page companies don’t focus on servicing as much as selling. I often suggest to my clients to consider buying traffic from sites like YP.com, SuperPages.com, Local.com and the like, but never hire them to provide a service. Never hire them to build your companies website or manage online advertising beyond the web property that they own and drive traffic to local businesses from.

    I am looking forward to this coming week. First, I can’t wait for my follow-up meeting with the folks at CorePlus to discuss this enterprise level centralized virtual desktop ( I must say, big long fancy names like this one might help them sell a few seats! ) idea. Secondly, go Cowboys… let’s hope you can finally knock off a win against the Houston Texans, I am sure it will be a Civil War of sorts.
    Cheers,

    Mike

    Dallas Reputation Management & Social Media Marketing Experts

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    Have you been searching for a social media marketing company that combines reputation management for the most complete online marketing package? If that’s what you’re looking for, then you’re in luck. Here at SMBSEO.com, we can do all that for you and more.

    Curious how exactly we’re going to do this? First, you should know that reputation management has to do with branding at the most basic and personal level. We will be tracking all your customers’ negative feedback and criticism, process them in a report, and come up with effective ways to combat this. No one wants to have negative customer feedback at the #1 spot in Google or Yahoo when your clients search for your name! SMBSEO will scour the web for all those negativity and bury them. You don’t have to be at the mercy of one angry customer. You can control your online reputation.

    So just how do we go about this? We start with a proactive approach. SBMEO will implement a campaign that will monitor how customers interact with your content. The objective is to identify and qualify these interactions so we can gain insight from them. Prevention is your best cure in dealing with negative feedback. To do that, we will help you implement a holistic content optimization for your brand. Companies that have a lot of branded content floating around in the web will have less problem with negative ones since it’ll be less concentrated.

    Start with the SMBSEO program for reputation management today! We can quickly create profiles for you at a lot of social media networks and start pushing negative criticism of your company down the major search engines. Our highly competent team will manage this project daily.

    We’ve established that SMBSEO can effectively do preventive reputation management. Now, what if you or your company are currently a target of negative content gone viral? Do not waste time and contact SMBSEO.com immediately so we can draft our action plan to drive that content down those search engines.

    Interested? Here are our prices and packages. If what you want cannot be found below, contact SMBSEO so we can work on a customized package specifically for your needs.

    If you’re serious about protecting your online reputation, get the Personal Reputation Management Package. For a 1-year contract at only $4,000/month, this will also include all the set-up fees below.

    1. Keyword Research Report (One-Time Value of $1,000)

    Our team will research on the search keywords that your target market is using to find your product or service. This is especially useful if your company has a ton of competitors gunning to be #1 for the same keywords. This report will include data on keywords, which will be sorted depending on its popularity. Aside from this, we will also give our expert recommendations on how to gain visibility by enlarging your content scope.

    2. Creation/Management of Social Bookmarking Profiles ($500/month)

    The SMBSEO team will implement profile creations on all social bookmarking websites with the appropriate link to your main webpage. The creation of profiles and blogs will send multiple backlinks to the company website in a short timeframe.

    3. Profile Optimization of Social Networking Profiles (One-Time Value of $500)

    It is not enough to create just any profile. You have to create the profile that is customized to your company. SMBSEO.com will not only create profiles, but it will also target it in such a way that it will prevent your competitors or irate customers to try to take down your company in the internet.

    4. Social Media Marketing ($2,000/month)

    SMBSEO will create numerous profiles on all social networking sites that allow user-generated content. This can help you manage your search engine rankings and protect you from possible manipulation by competitors. By providing links to your website, you will also attract a lot of visitors. Not just that, social networks also have high influence. Links from their site to yours will also increase your page rank and give you a leg up on your competition.

    5. WordPress Installation (One-Time Value of $3,000)

    It is tempting to think this but the truth of the matter is that managing your online reputation is more than just installing a blog on to your website. For your blog, we will be using the CMS theme called Semiologic Pro that is optimized specifically for search engines and is loaded with a lot of anti-spam plug-ins. This is one of the best content management systems available in the market today. What’s even better is that you can use this WordPress theme on basically all your blogs. Not just this, we will be hosting these blogs on domains are are, at the minimum, 2 years old–which have a distinct advantage over sites that are younger in search engine algorithms. This is so you can have a headstart over the competition immediately without blinking an eye.

    6. Targeted Niche Blog Authoring ($2,000/month for a 1-5 year(s) contract)

    If you’re wondering what content to produce, our Dallas reputation management team can also brainstorm and develop content for your website. We can either give you a template so you can do it yourself, or we can be the main content managers to your blog site by making sure that it has changing content all the time. SMBSEO.com will post the content and moderate comments for you.

    So what are you waiting for? Let SMBSEO, the Dallas reputation management team, start building your brand name online!