How To Find The Best Dallas Internet Marketing Company You Can Actually Afford

Posted on March 30, 2011 by mike

If you are an entrepreneur, shifting your focus from media advertising to Internet marketing it is important to hire a reputable Internet marketing company to increase your visibility on the world wide web. The Internet has grown substantially in the last decade and has become perhaps the best marketing platform in existence. With billions and advertising and e-commerce sites on the net, it is important to develop an affordable and efficient market strategy that will increase your visibility and your sales conversions. The entire purpose of advertising online is to generate leads, prospects, and sales for increased revenue. If you are not familiar with the various methods of Internet marketing, you will need to hire a professional Internet marketer catering to the Dallas area. Understand how to find the best Dallas Internet marketing company you can actually afford and become a force to be reckoned with on the web.

When you begin your search, you will quickly realize that there are several different Dallas Internet marketing companies specializing in different areas of online advertising. As a small business owner chances are you are not familiar with different methods that exist. Internet advertising is constantly changing and improving. Finding a Dallas Internet marketing company that specializes in every type of marketing on the world wide web is extremely difficult. Some of the most popular and effective methods of marketing online include: backward link building (aka: backlinks), social media, pay-per-click ads, sponsored links, SEO (Search Engine Optimization), web design, content management, article marketing, local business listings, and blogs. Each of these areas of advertisement are different and will require different knowledge. There are specialists in the marketing industry for each and every type of marketing. It may be difficult to find a single company with experts in every area.

Now that you understand the various types of Internet marketing, you must figure out which companies are the best in the business. Hiring a professional marketing firm can be extremely expensive if you do not consider results. Big advertising companies are commonly chosen by large corporations and larger middle-sized businesses. When you hire a large Internet marketing firm to handle your marketing campaign, you could be compromising your budget and the quality of services offered. Large Internet marketing companies in Dallas will assign your project to a project manager to discuss your needs. Once you have explained what you are looking for, the account manager will present the project to the individuals specializing in specific areas of expertise. This means you will never actually talk to the person who is handling your account. When you are designing and rolling out a new marketing initiative, it is important to have contact with each and every specialist handling your account. If you can only communicate with a middle man, you could be compromising the efficiency of your marketing initiative.

Another factor to consider when you are hiring a professional Dallas Internet marketer is their rank on Google. Because the company is responsible for making your site rank as one of the top results on Google and other search engines, they should rank highly as well. You would not hire an interior designer with a poorly designed office, so you cannot reasonably hire an Internet marketer that has not focused on advertising his or her own business. You will need to search some of the top industry terms to find a company that ranks highly. Some of the terms you should search for include:

*Search Engine Optimization Dallas
*SEO for Small Businesses Dallas
*Internet Marketing Dallas
*Online Advertising Experts Dallas
*Search Engine Marketing Dallas
*SEO Web Design Dallas
*Content Marketing Expert Dallas

Chances are you will not find a single company listed highly for every single area of advertising. If you do stumble across a company that is ranked highly for every area they are worth considering. Make sure not to compromise the quality of service received by choosing a large firm that sees you as a project rather than a company.

Internet marketing is essential if you want to be successful in today’s technologically advanced society. More and more consumers are surfing the web to find businesses in their area. If you want to compete in today’s competitive market, do your research and choose a Dallas Internet marketing firm you can trust.

Having A Website Isn’t Just Window Dressing Anymore, Findability is the Key!

Posted on March 1, 2011 by mike

Findability is the ability of brands and their associated content to be discovered by people.

An estimated 360 million people around the world are internet users and fading way from the days of advertising in newspapers, magazines and other print media. Text ads, pay per click advertising, article and keyword marketing and other online advertising tactics swirl around what some are saying is the death of the print industry all together. Businesses today lose market share, sales, and other opportunities if they are not developing a strong web presence. Advertising your business online does not just mean convenience for consumers anymore. It opens up a world of highly detailed and accurate market data that companies only dreamed of before the days of the internet.

A societal shift

All the way up to two decades ago, consumers shopping for services either picked up a phone book, looked in the classifieds, or used word of mouth to do things like find jobs, find products or services and get information. The only other alternative was to drive to businesses to acquire these things. Today, many people take to the web because they think the information contained there is just as good as a referral from a friend or family member. It is so easy if a person has a computer to check and see if they can find information, products or services that they need online before spending resources on leaving their home. Capabilities of major search engines have also become very advanced to deliver the most relevant search results to users based on the area they are in, any stored preferences if they are searching from a personal machine and thousands of results are delivered in less than a second. The migration toward getting information from the web is even more prevalent among younger generations who may get most of their news from the web or mobile devices and no longer have a need for phone books or other print media. In this economic climate it is more important than ever for businesses to develop a strong and reliable web presence no matter what industry they are in.

Why online marketing is better than any other option

In the beginning all that was available to companies was print advertising. Radio came along and that was an even hotter venue. Television has remained king since its mass production and continues to be one the most dominant forms of media message delivery. When companies decide to devote advertising dollars to a campaign on television or even print and radio, they have some tools at their disposal to track if their efforts have been successful. Neilson ratings help them decide which shows in their target demographic will be the best to buy ad time in and radio stations keep track of the volume of listeners that they can reach. On its face this should be good enough to know if a business’s dollars are being spent effectively.

The internet however has proven that companies can get data that is hundreds of times more accurate in order to get their message through to consumers. For instance Google Adwords campaigns allow businesses to generate keywords that their potential customers may type into a search engine to find products or services. Ad text can then be developed to appear alongside search results that are highly relevant to a users search query. An ad can also be designed to take users directly to a web or landing page that is also highly relevant to the search query. Various tactics in SEO or search engine optimization applied to a landing page can make a users experience easy and fast. Google analytics, a data collection tool, has the potential to track any type of behavior once a user arrives at a website from the buttons they clicked on to the products they are looking at.

The great part is that there are already well established companies that specialize in SEO and web marketing services. For instance, Mike Stewart, a Dallas Online Marketing Expert, is director of SMBSEO; a company that provides online marketing and search engine optimization services to companies in North Texas. When a client signs up with SMBSEO, they get a variety of services that enable them to create a more user friendly web experience for end users as well as web marketing services that are focused and effective. Clients can expect their sites to be reviewed for optimization or, in other words, a breakdown of how effective a site is at being easy to use, functional, and easy to find by search engines. Next, SMBSEO develops a step by step strategy on how to improve the site or its advertising to drive more traffic to it. This can include tasks such as adding title or meta description tags that are relevant to user’s search query, writing of specially designed content, marketing tactics such as off-site articles highlighting products or services and loads of support for SEO and marketing questions. SMBSEO offers these cutting edge and effective services at fair prices and they operate under a results driven model of business.

Dallas SEO Web Design is crucial for internet marketing success

Having a website use to be about sharing additional information, prior to the shift from traditional media to digital media. Websites used to cost tens of thousands of dollars and SEO was all about on-page optimization of content with meta-tags and keyword stuffing. Today, in order to succeed online, businesses must incorporate SEO Web Design. Dallas SEO Web Design firm SMBSEO provides small businesses with website design that includes not only technical SEO, such as page titles and descriptions, but also provides web design with content strategy and optimization. Each type of content, whether video, image, or text, will be search engine optimized so that search engines can understand the purpose, meaning, or intent of the content and properly credit it towards one of the SMBSEO clients keyword objectives. This SEO Web Design strategy is something that previous website designers and developers neglected, not because of skill, but because of ignorance. Traditionally website design was performed not by experienced search engine marketers or engineers, but by internet technology professionals and graphic design artists. IT Professionals and graphic design artists are not experienced with technical SEO, much less marketing methods such as content strategy and content distribution.

If your small business or corporation needs help with website redesign, search engine optimization, or content strategy give Mike Stewart and his team at SMBSEO a call today, you will be glad you did!

Dallas TX Web Designer – Small Business Websites Cost $1500.00

Posted on January 31, 2011 by SMB SEO

Running a small business today means that you will need to have the extra ability to understand the ins and outs of the internet. One advantage of your small business having great internet exposure is that no matter how small your business is, depending on business internet exposure, it will appear to be a large corporation on the net.

The Dallas TX Web Designers at SMBSEO offer Small Business Websites starting at just $1,500.00, this is the most cost effective package anyone can get on a website for small businesses. There are a lot of options for any businessman to take advantage of on the net. Did you know that businesses can get a free website anytime they want by simply going to www.WordPress.org? They can take advantage of the bloggers account where many would just place their business profiles and other business information they want to get their business exposed. Using this option will never guarantee gigantic results from your business. The free website will give you free exposure but you will have to be exerting more effort so people will find you on the net. By simply tinkering on a free website, you won’t be guaranteed that you will not find your website even if you search for your website or company name on Google. Here is an example of a FREE WordPress created site that SMBSEO setup for a Dallas Transmission Repair Service.

At SMBSEO our Dallas TX Web Designers build Small Business Websites for a cost starting at just $1,500.00. Every business website has different requirements. Website design used to cost upwards of $10,000.00 for a website. This has changed over the last few years. Initially the bulk of the investment in a website was in the design and development, this has now shifted the investment of resources into SEO. Search Engines change your websites position almost daily. One reason for this is to test CTR or click-thru rates of various titles and descriptions that appear on search engine results pages. Eevery time there are new movements on the net. The basic website package that we offer includes an SEO website review to see what you are doing right and wrong and an SEO strategy outlining how we will move forward so that your website can sustain the ever changing atmosphere of the internet.

We will constantly work on which keywords are used to your advantage. There are a lot of keywords that people use to search on the net and an ordinary web user suchy as yourself may not be aware that they can capture these opportunities by making these keywords work for them. This is what we will do for your website, keyword research to find the “product/service geography” keyword phrases that people are typing into Google to find your type of small business or corporation, Title tags for optimized web pages, and meta description tags for optimized web pages. You will certainly be relieved to find out that whatever people search on Google specially the products you offer, the first thing they will find will be your company.

SMBSEO will continue to improve your websites authority online by providing expert content writing, so that search engines will always find your websites fresh information every time they index or crawl the site. A search engines favorite thing to find fresh pages on a website every time they check on them. You will notice that websites without fresh content just get lost in the search results often falling to page 3 or beyond. Certainly if you are well exposed on search engines, other websites would like to link to you. This does not stop there; we will also make sure that we will link your website to other legitimate websites as well.

Whatever question you may have regarding your Search Engine Optimization services will be answered professionally. Keep in mind that SMBSEO offers transparent reporting in the form of Google Analytics and Web Ranking Reports, and these reports will be given to you on a regular basis. SMBSEO websites are offered for a fair price, which you can use Visa, MasterCard or American Express to pay for with no long term contracts.

Give us a call at 214-267-9553 to discuss your website design project.

How Much Does Website Design Costs and Website Redesign Prices

Posted on November 21, 2010 by mike

The million dollar question that is made by many of our potential customers every month via email, comments on our blog, over the phone, and during a needs assessment meeting with our new clients is regarding the total cost of the potential website design project. Every customer wants to know the answer to the question of ‘what will be the total cost to complete this task?’

For the most accurate cost estimate, a thorough assessment of the needs of the project allows estimating the cost. It is not very easy and simple to evaluate the overall specifications and needs of the project. Still, if it is carefully done then you can have a rough idea of the finance required for designing a website or redesigning one.

Example of a website design:

Basic layout/logo websites and web design or redesign:

The estimated budget for this package is $1000-5000. For all the small businesses on an even smaller business size budget, they should go for this option. Also, if the customers already have a website and just want to upgrade that can also make use of this option. All your specifications will be met by this package so that you may get some your brand presence on the internet and stick to focusing on your customers. The basic features of this package are given below:

(WordPress or Joomla CMS website design package)

Cost effective.
The turnaround time is fast.
The design is simple but can be customized according to your needs
The upgrade process of these websites is easier because of the simple admin panel.
24 hours technical support is available.
Website design of premium stage
CMS is “future proof” do to the open sourced platform.

Advanced Website Design:

The probable budget for this type of website design is $5500-$20000. The customers who want to have extremely complex detailed websites should choose this option. Still many of the most complex and intricate functions are not incorporated in this budget. This website design package includes the following features:

Proper planning of the project
.PSD files of the design concept options
Market survey and competitive analysis
Providing interface for the user.
Flexible design and easy to make changes.
Basic coding
Markups of HTML/CSS which are valid
CMS assimilation and configuration
Continuous support and training sessions.
Development of custom application
Forums
E-Commerce Website Design

Corporate Website Design & SEO:

The budget range for this kind of process is from $20000 to $200000. This kind of web design is required when a customer has to develop a business from the very start. Also for any unique project, this custom application development is useful. For this kind of development a complete project team is required consisting of few experts. Also it needs a long period of time to get completed; normally more than 200 hours. The stages like planning, designing, developing and testing need time to be done. Following are the examples of such applications:

Custom websites
multiple .psd files of the design concept
RFP and c0mplete lined out planning documentation/discovery
Applications of business intelligence
Websites for fully integrated social networking
CRM/CMS
E-marketing

SMB SEO prefers to avoid doing just design work. Although we work with the best website developers in Dallas, or primary focus is local search marketing, organic search rankings, ppc advertising, and internet marketing. If you just want a website, shoot us an email with your requirements and we will take a look at our workload and let you know promptly if we can help you.

Top 10 WordPress Plugins to Help Your Blog!

Posted on May 20, 2010 by Casey

With everyone want to rank in the SERP’s and still not really spending a lot of time managing their Word Press site. So I put together a list of plugins that can help you save a little time as you setup and manage your site. They help with ideas, automation, and distribution of your pages and post.

#1 Akismet

Akismet comes installed default with your WordPress install. This is one of the best time savers. You will need to go to WordPress.com and sign up for an account to get a key for Akismet. Once you install you key it will filter all the comments and block all comment spammers. This saves me a lot of time on all of my sites. They more popular your site, the more spammers are going to hit your site.

#2 All in One SEO Pack

All in One SEO will let you edit the Title, Description, and Keywords for each Post or Page. You can also set the default settings so the it will pull the keywords from the Categories and Tags that the post has.

#3 Facebook Like Button Plugin

You need to get everyone involved on your site. Why not get people to say that they Like your site. This plugin puts a Facebook Like Button under each Page and Post. Its about time to tie some Social Media into your site!

#4 Google Analytics Dashboard

This is more of a convenience plugin for me. I like to login check my stats and see where people are coming from, what keywords they use to hit my site, and then make a new post using those keywords. This one plugin saves me about 45 minutes a day.

#5 Google XML Sitemaps

This plugin is sweet! It will auto create a sitemap for you every time you create a new post or page. It then notifies Google, Yahoo(if you have a key), Ask, and Bing. This saves me about 10 minutes every time I make a post.

#6 Scribe

Scribe SEO helps you check to see what your posts main keyword phrase is for your post or page. It also works with All in One SEO to get you the best on page optimization that you can get. It rates everything based on a point system.

#7 Send E-mail

I mainly use this to save me some time creating my contact page. Create a page and put [ contact - form ] (without spaces) on that page and BAM now you have a contact form. It will send the emails to the author of the page. So you could get real crazy a put that one every author page so they can get them their own emails.

#8 Sexy Bookmarks

Now I know some of you are like me and your mind went straight to the gutter, but this is not one of those type of plugins. This creates the really nice Social Media Bookmark buttons that you see at the bottom of this and every post here on smbSEO.com.

#9 Simple Tags

This one plugin is very multifunctional! First thing that I use it for is Simple Tag creation when I do a new post. It will check to see what tags you have used or will see what good tags you could have in your post and checks them on Yahoo. Second thing I use it for is related post. Every blog should have a Related Posts section at the end of the post. This helps keep people on your site! They are already looking for something to do, go ahead and give them their next move.

#10 Twitter Tools

This one is optional. I use it on client sites for one reason and one reason only. I want each blog post to automatically post to their Twitter account. This is just a time saver for me.

How much does a website cost?

Posted on April 26, 2010 by mike

I get emails all the time from potential clients who all want to know how much web design costs. What are our Dallas Small Business Website Design prices?

Things to consider:

The current CMS or content management system (such as WordPress, Joomla, Drupal, etc).

Complexity of the website re-design and how it pertains to graphics, artwork, photos, etc.

Additional new content and amount of pages.

We don’t recommend our services for website redesigns.

We focus on getting clients ranked at the top of Google

We recommend our clients work with one of our partners if they want the perfect online brochure.

We build great looking websites. We also build cheap websites that look nice and rank high on Google regardless of which type of client you are, we offer affordable solutions to improve the online brand of your business.

We offer basic sites for 1000.00

Everybody would like an amazing looking website, especially after viewing one. The challenge is paying for it.

SMB SEO makes great looking websites obtainable and within the reach of local Dallas area small business owners before you assume that is the only investment you need to consider to begin your website design purchase:

Prices of other items included in the website design packages.

$10.00 domain registration.

Hosting is 10.00 per month and includes email.

Logos cost around $500.00 but we give you multiple options from many professional logo designers.